# Gingerbread Wafer Sandwich Cookies The New Gingerbread Oreo Cookies Feature an Updated Recipe By Katherine Pendrill | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gingerbread-oreo References: [brandeating](https://www.brandeating.com/2020/10/gingerbread-oreos-get-an-updated-recipe-that-includes-gingerbread-flavored-wafers.html) & [google](https://www.google.com/url?sa=i&url=https%3A%2F%2Fpeople.com%2Ffood%2Fnew-gingerbread-oreos-are-on-shelves%2F&psig=AOvVaw1LWZa2C3wpdoxJ0g5sSaV7&ust=1602617828440000&source=images&cd=vfe&ved=0CAIQjRxqFwoTCICduuXmr-wCFQAAAAAdAAAAABAD) With the holidays quickly coming up, [Nabisco](https://www.trendhunter.com/trends/oreo-cookie-products) is rolling out its deliciously festive new Gingerbread Oreo cookies. As many consumers may have noticed, gingerbread is not exactly a new Oreo flavor. However, the previous Gingerbread Oreo cookies featured golden Oreo wafer cookies with a gingerbread-flavored creme in the middle. Now, the new version features the brand's first-ever [gingerbread-flavored wafer cookies](https://www.trendhunter.com/trends/german-iced-gingerbread-soft-spiced-cookies). These spiced sandwich cookies will be paired with the brand's signature vanilla creme, but with the addition of crunchy sugar crystals mixed in. The cookies will also feature one of five different [festive holiday designs](https://www.trendhunter.com/trends/peppermint-cocoa-cookie) on each wafer cookie. The new Gingerbread Oreos have already begun to roll out nationwide and should be available widely following Halloween. Image Credit: Nabisco ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gingerbread-flavored Treats:** The rise in popularity of gingerbread-flavored treats presents opportunities for new and innovative gingerbread dessert products. - **Holiday Themed Food:** The demand for holiday-themed food creates a market for unique and festive flavors and designs. - **Updated Recipe:** The introduction of an updated recipe for popular food products allows for refreshing and potentially disruptive reinventions of classic flavors. ### Industries Being Reshaped - **Snack Foods:** Snack food companies can capitalize on the holiday season by offering limited-time gingerbread-flavored snacks and treats. - **Bakery:** Bakeries can attract customers during the holidays by creating and selling a variety of gingerbread-themed baked goods. - **Consumer Packaged Goods:** Consumer packaged goods manufacturers can explore partnerships and collaborations with popular seasonal brands to create unique holiday flavor experiences. ## Related on Trend Hunter - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-snickerdoodle.md) - [Limited-Edition Holiday Cookies](https://www.trendhunter.com/trends/fudge-covered-white-fudge.md) - [Halloween-Hued Sandwich Cookies](https://www.trendhunter.com/trends/orangecolored-creme-oreo.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/wafers-and-cookies.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Fudge-Covered Gingerbread Cookies](https://www.trendhunter.com/trends/keebler-gingerbread-fudge-strips.md) - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Limited-Edition Dessert Sandwich Cookies](https://www.trendhunter.com/trends/new-oreos.md) - [Novel Cookie Products](https://www.trendhunter.com/trends/oreo.md)