# Gingerbread Man-Shaped Marshmallows The New Gingerbread Man Peeps are a Perfect Stocking Stuffer By Katherine Pendrill | Published 2018-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gingerbread-man-peeps References: [delish](https://www.delish.com/food-news/a24594587/giant-gingerbread-man-peeps/) & [peepsandcompany](http://www.peepsandcompany.com/product/peeps-giant-marshmallow-gingerbread-man-1-ct) If you love gingerbread, but hate breaking your teeth on rock hard biscuits then you'll love the new gingerbread man [Peeps](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line). Just like the iconic yellow chicks, the oversized gingerbread men are made from deliciously [fluffy marshmallows](https://www.trendhunter.com/trends/holiday-shaped-marshmallows). While Peeps has launched festive flavors in the past, this year they are combining a classic holiday flavor with a more traditional Christmas shape. Instead of a tiny yellow chick, the new gingerbread Peeps come in the shape of a gingerbread man that is almost as big as a whole sleeve of ordinary Peeps. Each of the four-inch gingerbread men is also dusted in brown sugar and decorated with the requisite eyes, mouth, and buttons. Priced at just $1.25 each or sold by the case, the marshmallow men make a perfect stocking stuffer. Image Credit: *Peeps.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gingerbread Flavored Treats:** There is a growing trend in the food industry for gingerbread flavored products, paving the way for more innovative and creative gingerbread-inspired treats. - **Upsized Marshmallows:** Consumers are gravitating towards larger and more indulgent marshmallow products, opening up opportunities for companies to create unique and oversized marshmallow treats. - **Festive and Novelty Snacks:** There is a rising demand for festive and novelty snacks during holiday seasons, creating space for businesses to introduce fun and creative food products for consumers to enjoy. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can capitalize on the gingerbread flavor trend by developing a wide range of gingerbread-inspired treats to cater to the growing consumer demand. - **Snack Industry:** Snack companies can explore the market for upsized marshmallow products, offering unique and indulgent marshmallow treats that appeal to consumers looking for a fun and satisfying snacking experience. - **Seasonal Food Industry:** The seasonal food industry can tap into the demand for festive and novelty snacks by introducing a variety of creative and themed products, including gingerbread man-shaped marshmallows, to capture a larger market share during holiday seasons. ## Related on Trend Hunter - [Holiday Marshmallow Lineups](https://www.trendhunter.com/trends/holiday-marshmallow-lineup.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Festive Marshmallow Treat Ranges](https://www.trendhunter.com/trends/peeps-2024-holiday-lineup.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Ready-to-Decorate Christmas Cookies](https://www.trendhunter.com/trends/mcghees-bakery-gingerbread-men.md) - [Spooky Seasonal Marshmallow Treats](https://www.trendhunter.com/trends/halloween-peeps.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md)