# Comical Gingerbread Gifts This Festive Gingerbread Gift Box is a Playful Present for Clients By Laura McQuarrie | Published 2018-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gingerbread-gift-box References: [thedieline](http://www.thedieline.com/blog/2018/1/23/bite-the-head) & [centralstationto](https://www.centralstationto.com/work) To show some appreciation to its clients for the holiday season and the lead-in to a new year, Central Station developed a festive [gingerbread gift box](https://www.trendhunter.com/trends/oreo-gingerbread-sos-service) that sidesteps tradition. While there are many [gingerbread gift kits](https://www.trendhunter.com/trends/cheezit-holiday-house-kit) that are designed to share feel-good cheer, this one takes a different approach, promising to satisfy "Anyone Who Ever Wanted to Bite the Head Off Someone at the Agency." As the agency puts it: "We decided that we’d dispel the typical agency gift norms and give our clients what they really want," noting that "fortunately, these Gingerbread Men don’t hold a grudge and the experience won’t leave a bitter taste in your mouth." The [humorous holiday gift for clients](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) are packed inside of a storybook-shaped box, which contains a fearful-looking gingerbread figure. Image Credit: The Dieline ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 69% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alternative Holiday Gifts:** Central Station's playful gingerbread gift box for clients shows that alternative holiday gifts can be a hit, instead of traditional gifts. - **Humor in Corporate Gifts:** Central Station's gingerbread gift box demonstrates how adding humor to corporate gifts can add a personal touch. - **Interactive Gift Presentation:** Central Station's storybook-shaped box for their gingerbread gift shows how interactive gift presentation can increase the appeal and desirability of the gift. ### Who This Affects Most - **Advertising and Marketing:** Central Station is an advertising agency that innovatively used a playful gingerbread gift box to show appreciation and create a better relationship with their clients. - **Food and Confectionery:** Central Station's gingerbread gift box shows how humor and imagination can set their product ahead of others in the same market - **Packaging:** Central Station's storybook-shaped box for their gingerbread gift does not only add a branding element to the gift but also shows that interactive presentation is an area of potential optimization. ## Related on Trend Hunter - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Cookie Gifting Campaigns](https://www.trendhunter.com/trends/destroymediocrity.md) - [Haunted Gingerbread Houses](https://www.trendhunter.com/trends/haunted-gingerbread.md) - [Elevated Holiday-Ready Cookies](https://www.trendhunter.com/trends/last-crumb-2.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Unconventional Gingerbread Houses](https://www.trendhunter.com/trends/unconventional-holiday-houses.md) - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Giftable Cookie Boxes](https://www.trendhunter.com/trends/customizable-cookie.md) - [Gifting-Ready Ginger Drink Sets](https://www.trendhunter.com/trends/the-dorset-ginger-company.md)