# Seasonally Flavored Protein Bars The Grenade Gingerbread Carb Killa is Low in Sugar By Michael Hemsworth | Published 2021-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gingerbread-carb-killa References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/grenade-gets-festive-with-seasonal-protein-bar-03-09-2021/) & [row.grenade](https://row.grenade.com) The Grenade Gingerbread Carb Killa protein bar is being launched ahead of the holiday season to provide consumers with a flavorful option to enjoy. The bar will be available at [Booker](https://www.trendhunter.com/trends/mentos-fanta-orange) wholesalers starting on September 20 and features a gingerbread-flavored nougat along with caramel and dark chocolate chips before being covered in both milk and white chocolate. The bar is positioned as the perfect alternative to sugar-rich holiday treats to help consumers enjoy the flavors of the season in a diet-conscious way. Head of Product Rob Page spoke on the return of the Grenade Gingerbread Carb Killa protein bar saying, "Back by popular demand, this seasonal treat includes just [1.7g sugar and 20g protein](https://www.trendhunter.com/trends/trek-high-protein-bars), making it perfect as a post-workout snack or for those looking to stay fuller for longer and satisfy their sweet tooth – at any time in the day.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 13% | Activity: 28% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Seasonal Protein Bars:** As seasonal flavors continue to drive consumer demand for unique products, there is opportunity to create more protein bars with limited edition flavors for various holidays and seasons. - **Low-sugar Alternatives:** As consumers continue to seek healthy alternatives to traditional sweet treats, there is opportunity to create more low-sugar protein bars and snacks. - **Post-workout Snacks:** As fitness trends continue to grow, there is opportunity to create more protein bars and snacks to support post-workout recovery. ### Who This Affects Most - **Packaged Food:** The protein bar industry, particularly, is ripe for innovative products with unique flavors and health benefits for on-the-go snacking. - **Health and Wellness:** The health and wellness industry can capitalize on the trend for healthy, protein-packed snack options that provide sustained energy. - **Fitness:** The fitness industry has an opportunity to leverage the trend for post-workout snacks and supplements to support muscle recovery and growth. ## Related on Trend Hunter - [Festivly Flavored Snacking Bars](https://www.trendhunter.com/trends/gingerbread-soft-bar.md) - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md) - [Citrusy Cheesecake Protein Bars](https://www.trendhunter.com/trends/grenade-lemon-cheesecake-protein-bar.md) - [Easter Chocolate Protein Bars](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar.md) - [Sandwich Cookie Protein Bars](https://www.trendhunter.com/trends/oreo-protein-bar.md) - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md) - [Soft Core Protein Bars](https://www.trendhunter.com/trends/grenade-cadbury-creme-egg-protein-bar.md) - [Vanilla Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/grenade-oreo-white-protein-bar.md)