# Cold-Pressed Juice Shots Ginger Shots Can be Enjoyed Straight or Mixed into Recipes By Michael Hemsworth | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginger-shots References: [preparedfoods](https://www.preparedfoods.com/articles/121065-tulua-wellness-shots) & [gingershots](https://gingershots.com) The Ginger Shots lineup of drinks are positioned as a simple, delicious product for consumers who are looking to infuse healthier foods into their diet without having to prepare them in their own kitchen. The shots come in six varieties including '[Apple](https://www.trendhunter.com/trends/daily-dose-juices) Ginger,' 'Kiwi Ginger,' 'Lemon Ginger,' 'Pineapple Ginger,' 'Orange Ginger' and 'Pomegranate Ginger' along with the newly announced '[Turmeric](https://www.trendhunter.com/trends/raw-turmeric-procollagen-shot)' and 'Apple Cider Vinegar' options under the Tulula Wellness brand. The juice shots are all crafted using [USDA](https://www.trendhunter.com/trends/chili-lime-pickle-juice-shot) Organic ingredients, are free of preservatives and additives, while also boasting a cold-pressed manufacturing process and a Kosher profile. The shots acknowledge the rising preference amongst consumers for quick, efficient ways to up their intake of healthy foods and drinks. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Beverage Shots:** Opportunity for more flavors and wider market targeting with a focus on organic, natural, and functional ingredients - **Cold-pressed Juice:** Disruptive innovation opportunity to explore unique and nutritious ingredient combinations and convenient packaging - **Functional Wellness Drinks:** Incorporate popular and beneficial ingredients like ginger, turmeric, and apple cider vinegar into beverages to serve the increasing consumer demand for functional wellness products ### Sectors Adopting This - **Beverage Industry:** Expansion into the growing market for functional drinks with natural, healthy, and quick options - **Organic Food Industry:** Opportunities for market expansion by tapping into the growing preference for organic, healthy beverages - **Health & Wellness Industry:** Collaborating with fitness and wellness brands to promote functional drinks as part of a healthy lifestyle routine ## Related on Trend Hunter - [Cold-Pressed Juice Shot Ranges](https://www.trendhunter.com/trends/coldpress-juice-shots.md) - [Gut-Supporting Nutrition Shots](https://www.trendhunter.com/trends/deeply-carrot-ginger-shot.md) - [Anti-Inflammatory Turmeric Shots](https://www.trendhunter.com/trends/unrooted.md) - [Fiery Vitamin Shots](https://www.trendhunter.com/trends/gngr-labs.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Fiery Haskap Berry Shots](https://www.trendhunter.com/trends/organic-haskap-berry-ginger-juice-shots.md) - [Spicy Immunity Juice Shots](https://www.trendhunter.com/trends/moju-spicy-pia-immunity.md) - [Raw Anti-Inflammatory Juice Shots](https://www.trendhunter.com/trends/exalt-juice-shots.md) - [Spiced Energizing Juice Shots](https://www.trendhunter.com/trends/moju-hot-shot.md)