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# Ginger-Infused Lemonade
Honest Tea's Ginger Lemonade is a Refreshing Take on the Summer Beverage

By Laura McQuarrie | Published 2016-05-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ginger-lemonade
References: [bevindustry](http://www.bevindustry.com/articles/89269) & [honesttea](https://www.honesttea.com/blog/products/ginger-lemonade/)

Ginger Lemonade is a new type of refreshing summer beverage that's being offered by [Honest Tea](https://www.trendhunter.com/trends/just-ice-tea). This limited-edition flavor is made with a base of organic lemon juice from concentrate, which is sweetened with organic cane sugar. In total, the formula only contains 70 calories.

Honest Tea also makes a range of other lemonade drinks that come in inventive flavors like mint, mango and watermelon.

A rise in foodie culture has inspired many consumers to develop a thirst for [innovative beverage flavors](https://www.trendhunter.com/trends/pink-lemonade-energy-drink). Lemonade is also a drink that's in line with demand for locally sourced and seasonal ingredients, as well as the nostalgic old-fashioned products of yesterday. These elements of lemonade have the potential to create great opportunities for key players in the beverage and restaurant industry.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 27% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Inventive Beverage Flavors:** The rise in foodie culture has created a demand for innovative beverage flavors, offering an opportunity for beverage companies to create unique and exciting products.
- **Locally Sourced and Seasonal Ingredients:** Consumers are seeking drinks made with locally sourced and seasonal ingredients, presenting an opportunity for the beverage industry to develop new products that cater to this demand.
- **Nostalgic and Old-fashioned Products:** The popularity of nostalgic and old-fashioned products opens up opportunities for businesses to create lemonade beverages that tap into consumers' desire for classic and timeless flavors.

### Industries Being Reshaped

- **Beverage Industry:** The rise in demand for innovative flavors and locally sourced ingredients creates an opportunity for beverage companies to develop unique lemonade products and cater to the evolving consumer preferences.
- **Restaurant Industry:** Restaurants can capitalize on the popularity of lemonade by creating menus that feature inventive and nostalgic lemonade flavors, appealing to consumers looking for refreshing and unique beverage options.

## Related on Trend Hunter

- [Zesty Kombucha Refreshments](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry.md)
- [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md)
- [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md)
- [Functional Canned Summer Teas](https://www.trendhunter.com/trends/juni.md)
- [Sparkling Ginger Drinks](https://www.trendhunter.com/trends/sparkling-ginger-drink.md)
- [Globally Inspired Lemonades](https://www.trendhunter.com/trends/globally-inspired-lemonade.md)
- [Lemon-Inspired Energy Drinks](https://www.trendhunter.com/trends/lemon-fizz.md)
- [Citrusy Free-From Iced Teas](https://www.trendhunter.com/trends/just-ice-tea-lewies-lemon.md)
- [Real Ingredient-Focused Beverages](https://www.trendhunter.com/trends/milos-tea-company.md)
