# Adaptogenic Ginger Kombuchas Suja's New Organic Kombucha is Boosted with Functional Adaptogens By Laura McQuarrie | Published 2017-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginger-kombucha References: [sujajuice](https://www.sujajuice.com/product-category/kombuchas/) & [sujajuice](https://www.sujajuice.com/products/kombuchas/ginger-kombucha/) There are already many [ginger kombucha beverages](https://www.trendhunter.com/trends/ginger-spice-everything-nice) on the market, but Suja Juice is now setting itself apart from the rest by introducing an all-new organic kombucha that is fortified by [functional adaptogenic ingredients](https://www.trendhunter.com/trends/botany-elixirs). As Suja Juice CEO and co-founder Jeff Church says: "We may not be the first company to come to market with a kombucha, but we knew that we could do it in a way that was more transparent, functional, and affordable than current options." The fermented tea beverage from Suja is [rich in probiotics](https://www.trendhunter.com/trends/juice-company-kombucha), as well as the superfood and adaptogen ashwagandha, plus lemon juice and cane sugar. In all, the beverage boasts no added flavors or concentrates and is certified non-alcoholic. Adaptogenic ingredients are now being incorporated into a variety of food and beverage products for their incredible abilities to help people manage stress and fight fatigue. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Beverages:** The trend of incorporating functional adaptogens in beverages to help consumers manage stress and fatigue provides an opportunity for disruptive innovation. - **Organic Kombucha:** The increasing demand for transparent, organic, and affordable kombucha options creates opportunities for innovation in this market. - **Probiotic Foods and Drinks:** The trend of consumers seeking out natural sources of probiotics presents an opportunity for innovation in the food and beverage industry. ### Industries Being Reshaped - **Functional Beverages:** Functional beverage companies can incorporate adaptogens to promote stress relief and fatigue management in their products. - **Organic Food and Beverage:** Organic food and beverage companies can enter the kombucha market by offering affordable and transparent options. - **Probiotic Supplements:** Probiotic supplement manufacturers can explore new ways to provide natural probiotics in supplements or functional foods. ## Related on Trend Hunter - [Fermented Adaptogen Beverages](https://www.trendhunter.com/trends/adapt2.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Adaptogenic Juice Shots](https://www.trendhunter.com/trends/so-good-so-you-juice-shot.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Adaptogen-Based Cocktail Packs](https://www.trendhunter.com/trends/adaptogenbased-cocktail-packs-elta-ego-unveils-a-new-adaptogeninfused-bever.md) - [Adaptogenic Sparkling Tea Ranges](https://www.trendhunter.com/trends/adaptogenic-sparkling-tea1.md) - [Adaptogen-Infused Loose-Leaf Teas](https://www.trendhunter.com/trends/davidstea.md) - [Sparkling Prebiotic Teas](https://www.trendhunter.com/trends/prebiotic-tea.md)