# Ginger Cola Beverages This Coca-Cola Product Features Warming Ginger to Fight the Winter Cold By Laura McQuarrie | Published 2016-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginger-cola References: [en.rocketnews24](http://en.rocketnews24.com/2016/12/21/coca-cola-japan-releases-new-flavour-to-combat-the-winter-cold/) & [twitter](https://twitter.com/CocaColaJapan/status/810669756625911812) While there are several different versions of Coca-Cola to be enjoyed, Coca-Cola recently captured the attention of many in Japan by adding a new ingredient to its namesake soft drink. The newest beverage product boasts "ginger extract flavor," but it's about much more than just satisfying one's desire for a spicy taste. The new warming ginger Coca-Cola Japan product is being sold as a limited-edition release in the winter, specifically to help people ward off the chill of the season. Earlier this summer, [Fanta](https://www.trendhunter.com/trends/fanta-dragon-fruit-zero-sugar), a brand under The Coca-Cola Company, launched a '[Watermelon + Salt](https://www.trendhunter.com/trends/watermelon-double-ipa)' beverage with an especially hydrating formula to combat heatstroke. Now that many people have become conscious about reducing their consumption of sugary sodas, drink manufacturers are launching carbonated health-focused beverages in response. These types of products are recognized as FOSHU—[Food for Specified Health Uses](https://www.trendhunter.com/trends/homemade-brand-ice-cream). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Releases:** There is an opportunity to create limited-edition beverage releases that cater to specific seasons or health needs. - **Health-focused Carbonated Beverages:** Manufacturers can innovate by offering carbonated beverages that prioritize health benefits over sugary content. - **Functional Foods:** There is a growing trend towards functional foods that provide specific health benefits, such as combating heatstroke or strengthening the immune system with ginger extract. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers should explore the potential of introducing limited-edition and health-focused carbonated beverages to cater to changing consumer preferences. - **Seasonal and Specialty Products:** Creating seasonal or specialty beverages can be a disruptive innovation opportunity for companies in the beverage industry. - **Functional Foods Industry:** The functional foods industry can capitalize on the trend towards health-focused beverages by developing products that offer targeted health benefits. ## Related on Trend Hunter - [Spiced Raspberry Sodas](https://www.trendhunter.com/trends/cocacola-spiced.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Prebiotic Ginger Ale-Inspired Sodas](https://www.trendhunter.com/trends/poppi-ginger-fizz.md) - [Fruity Cane-Sugar Sodas](https://www.trendhunter.com/trends/peach-mango-ginger-ale.md) - [Soothing Spiced Cola Lozenges](https://www.trendhunter.com/trends/jakemans-spiced-cola.md) - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Wintery Cola Hard Seltzers](https://www.trendhunter.com/trends/berczy-winter-cola.md)