# Behavioral Health Insurance Benefits Ginger Makes Mental Health Care More Flexible and Accessible By Jana Pijak | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ginger-1 References: [ginger.io](https://www.ginger.io/employers) Ginger is a [behavioral health platform](https://www.trendhunter.com/trends/verification-of-benefits) that works with employers to fill gaps in their companies' insurance and benefits plans. Connecting individuals and employers to [affordable and 24-hour access to therapy](https://www.trendhunter.com/trends/jimini-health), psychiatry, behavioral coaching, and personalized activity plans, the platform is centered around flexibility and affordability. "Giving employees and their dependents around the globe an end-to-end behavioral healthcare solution that's clinically validated to help them feel better and more productive," Ginger responds to growing employee demand for [wellness benefits](https://www.trendhunter.com/trends/benefits-program) that go beyond just traditional health or dental insurance offerings. The platform notes that 50% of workers in the US are more likely to seek help than five years ago and that 85% see the value of behavioral health benefits -- suggesting that most workplace insurance plans don't yet meet these needs. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 40% | Activity: 75% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Flexible Behavioral Healthcare:** Ginger offers a flexible behavioral health platform that provides affordable and accessible therapy, psychiatry, behavioral coaching, and personalized activity plans, meeting the growing demand for more comprehensive employee wellness benefits. - **24-hour Access to Mental Health Services:** Ginger's platform ensures around-the-clock access to therapy and psychiatry, addressing the need for convenient and timely mental health support. - **Expanding Employee Demand for Behavioral Health Benefits:** As more workers seek help for their mental health, Ginger recognizes the opportunity for insurance and benefit providers to enhance their plans to better meet the demand for behavioral health coverage. ### Industries Being Reshaped - **Insurance:** The insurance industry can benefit from partnering with platforms like Ginger to offer comprehensive and flexible behavioral health coverage, addressing the growing employee demand for holistic wellness benefits. - **Healthcare:** The healthcare industry can explore partnerships with behavioral health platforms to expand their services and provide more accessible and affordable mental health support to individuals and employers. - **Technology:** The technology industry can take advantage of the growing demand for digital mental health solutions by developing innovative platforms and tools that improve accessibility, convenience, and effectiveness of behavioral healthcare. ## Related on Trend Hunter - [Direct-To-Consumer Therapy Services](https://www.trendhunter.com/trends/therapy-by-headspace.md) - [Online Mental Health Services](https://www.trendhunter.com/trends/online-mental-health-service.md) - [Youth-Focused Therapist Networks](https://www.trendhunter.com/trends/zencare.md) - [Digital Mental Health Apps](https://www.trendhunter.com/trends/therapyai.md) - [AI Psychiatry Networks](https://www.trendhunter.com/trends/legion-health.md) - [AI Wellness Instructors](https://www.trendhunter.com/trends/ai-wellness.md) - [Emotional Wellbeing Services](https://www.trendhunter.com/trends/ifeel.md) - [Mental Health-Focused Healthcare Tools](https://www.trendhunter.com/trends/goevisit.md) - [Audio Therapy Platforms](https://www.trendhunter.com/trends/blue-group.md)