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# Alcohol-Infused Fudge Desserts
This Gin-Flavored Fudge Puts an Adult Spin on a Classic Treat

By Katherine Pendrill | Published 2016-04-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ginflavored-fudge
References: [foodbev](http://www.foodbev.com/news/artisan-confectioner-buttermilk-teams-up-on-new-gin-flavoured-fudge/) & [buttermilk](https://www.buttermilk.co.uk/)

Popular confectioner [Buttermilk](https://www.trendhunter.com/trends/buttermilk-ranch-dressing) recently teamed up with spirits producer [Southwestern Distillery](https://www.trendhunter.com/trends/tinner-bros-flavored-whiskeys) to create two new types of gin-flavored fudge. Fudge is a decadent dessert that is particularly enjoyed by children. Now there is an adult version of the popular treat that packs a boozy punch.

The new alcohol-infused fudge desserts come in two distinct varieties: gin and pastis. The gin-flavored fudge has distinct notes of juniper and orange coriander, while the pastis variety has sweet aniseed flavors. Both are created in small batches using traditional fudge-making techniques and high-quality ingredients such as whole milk, natural vanilla extract and Tarquin’s spirits.

Available as part of Buttermilk's limited-edition Snacking Selection, the new fudge flavors are perfect for enjoying with a cup of coffee or passing off as a delicious wedding favor.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 17% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Alcohol-infused Confections:** Manufacturers can explore using different types of alcohol to create unique confections, allowing adults to indulge in their favorite childhood treats with a boozy twist.
- **Collaborations in Product Development:** Opportunities for confectionery manufacturers and spirits producers to collaborate and expand offerings with new and innovative products.
- **Adult Food and Beverage Pairing:** Restaurants and specialty food shops may create and promote adult dessert and beverage pairings to increase sales and attract new customers.

### Who This Affects Most

- **Confectionery:** Confectionery manufacturers can explore using different types of alcohol to create unique confections, allowing adults to indulge in their favorite childhood treats with a boozy twist.
- **Spirits:** Collaborations between spirits producers and confectionery manufacturers present opportunities to create new products and expand offerings.
- **Hospitality:** Restaurants and specialty food shops may create and promote adult dessert and beverage pairings to increase sales and attract new customers.

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