# Drink Matchmaking Events A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic By Laura McQuarrie | Published 2016-04-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ginder References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/04/london-event-ginder-matches-gin-fans-with-their-perfect-gt/) & [eventbrite](https://www.eventbrite.co.uk/e/a-world-of-gin-presents-ginder-tickets-24509947914?utm_term=eventurl_text) 'Ginder' is the name of an upcoming event that will be hosted by A World of Gin in order to help drinkers discover the perfect gin and tonic. A World of Gin points out that there are more than 250 gin brands and 20 different tonics available across the UK, which means that the choices are overwhelming. This in-person "swiping session" gives guests the chance to discover the perfect combination for them with a selection of different gins, tonics and garnishes. As well as being able to find everything from a new pet to the perfect pair of shoes on [Tinder](https://www.trendhunter.com/trends/dog-friendly-dating)-inspired apps, this style of matchmaking is being favored by [Millennials](https://www.trendhunter.com/trends/cold-coffee-range)—even when it comes to big decisions like purchasing a new car or taking a new job opportunity. While Ginder could exist in the form of an app, this event brings the section process to life with a live tasting. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gin Matchmaking Events:** Live tasting events that match gin and tonic preferences are becoming popular among Millennials. - **Personalized Tasting Experiences:** Consumers are increasingly seeking out personalized experiences in the food and beverage industry, leading to the rise of events like Ginder. - **Tinder-inspired Marketing Strategies:** Marketing strategies that draw inspiration from dating apps like Tinder are gaining traction, as seen with Ginder's in-person swiping session format. ### Industries Being Reshaped - **Alcohol:** Distilleries and other alcohol companies can create similar personalized tasting experiences to cater to consumers seeking unique and memorable experiences. - **Event Planning:** Event planners can leverage the popularity of personalized experiences and Tinder-inspired marketing to create events that cater to Millennials' desire for unique and engaging experiences. - **Marketing:** Marketers can incorporate elements of Tinder-inspired marketing, such as gamification and swiping formats, to create engaging and memorable campaigns. ## Related on Trend Hunter - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Discerning Drinker Pop-Ups](https://www.trendhunter.com/trends/fentimans-pop-up.md) - [Personalized Martini Experiences](https://www.trendhunter.com/trends/martini-fitting-service.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md)