# Serpent Alcohol Branding This Spanish-Designed Snake-Like Gin Packing Design is Anamorphic By Alyson Wyers | Published 2014-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gin-packaging References: [packageinspiration](http://www.packageinspiration.com/jinks-anamorphic-packaging.html/) & [behance.net](http://www.behance.net/gallery/17202325/JINKS-ANAMORPHIC-PACKAGING) While booze is often referred to as 'hair of the dog,' the designers behind this gin packaging clearly had another animal in mind. The anamorphic branding displays a snake coiled around a glass. The Jink's high quality [London dry gin](https://www.trendhunter.com/trends/i-love-harris-gin) features serpents in a number of places on the bottle and on its gin packaging. From Spanish designers Erques Torres and Julia Gavalda, the concept behind this branding is that there is a gradual evolution from one type of organism to another. A smaller version of the reptilian representation is also on the back of the bottle, and an even tinier slithery image can be seen on the interior of the bottle. The [black and white design](https://www.trendhunter.com/trends/jgermeister-and-pantone) for Doctor Jink gives the gin packaging a retro feel as well. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Anamorphic Alcohol Branding:** Anamorphic design elements have the potential to disrupt the alcohol branding industry and elevate brand recognition for consumers. - **Evolutionary Packaging Design:** Introducing evolutionary design elements on packaging can create story-telling opportunities about a product's origins and potentially increase sales. - **Retro-inspired Labeling:** Retro-inspired labeling can be a unique way to differentiate a product from competitors and appeal to consumers who enjoy vintage aesthetics. ### Where This Applies - **Alcohol:** Anamorphic branding and evolutionary packaging design have the potential to disrupt the alcohol industry by creating unique and memorable products that stand out on the shelves. - **Graphic Design:** Incorporating anamorphic design elements and retro-inspired labeling in graphic design can create visually appealing, unique and memorable branding that can apply to a variety of industries. - **Packaging:** Utilizing innovative and unique packaging design like the evolutionary concept of the Serpent Alcohol Branding can disrupt the packaging industry and help differentiate products in a crowded market. ## Related on Trend Hunter - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Oil Can-Inspired Gin Bottles](https://www.trendhunter.com/trends/illva-saronno.md) - [Lustrous Snake-Inspired Bottle Designs](https://www.trendhunter.com/trends/huang-yu-xing.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md)