# Cocktail-Inspired Ice Cream Parlors Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event By Laura McQuarrie | Published 2017-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gin-mare References: [eventmagazine](http://www.eventmagazine.co.uk/gin-mare-launch-g-t-ice-cream-parlour/brands/article/1434462) & [ginmare](http://www.ginmare.com/) In celebration of World Gin Day in June, gin brand Gin Mare will be launching a [gin and tonic-themed ice cream parlor](https://www.trendhunter.com/trends/beyond-the-pour). The event will be hosted at The Hoxton in London in collaboration with ice cream company [Ruby Violet](https://www.trendhunter.com/trends/banana-cloud-beignets), where guests will be invited to select a base of botanical ice cream or sorbet. In the same way that one might garnish a cocktail with ingredients like dried olives, gin-soaked orange peels or black pepper, these toppings will finish off the gin-infused dessert tasting experience. Ice cream parlors are currently being reinvented with a focus on appealing to adult audiences. Other examples of this include the [Häagen-Dazs](https://www.trendhunter.com/trends/cocktailinfused-ice-creams) '& Lounge,' which serves non-alcoholic frozen desserts in cocktail glasses and Tiny Scoop's "barlour," which serves boozy ice cream desserts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Adult-oriented Ice Cream Parlors:** Ice cream parlors are reinventing themselves to cater to adult audiences, incorporating elements of cocktails and boozy flavors into their offerings. - **Gin-themed Experiences:** Gin brands are collaborating with ice cream companies to create unique gin and tonic-themed events, providing a new and immersive way for consumers to enjoy their favorite beverage. - **Innovative Ice Cream Toppings:** Ice cream parlors are experimenting with unusual and creative toppings, drawing inspiration from cocktail garnishes to create a more exciting and memorable dessert experience. ### Who This Affects Most - **Food and Beverage:** This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offering unique and unconventional flavors. - **Alcoholic Beverages:** Alcohol brands, like gin producers, can explore partnerships with ice cream companies to create immersive and innovative experiences that showcase their products in a new light. - **Hospitality and Events:** The collaboration between ice cream parlors and gin brands presents an opportunity for the hospitality industry to create themed events and experiences that cater to a specific target market. ## Related on Trend Hunter - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Icy Italian Gin Pops](https://www.trendhunter.com/trends/remeo-malfy-spritz-sorbetto.md) - [Dirty Martini Sundaes](https://www.trendhunter.com/trends/dirty-martini-sundae.md) - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md) - [Boozy Plant-Based Soft Serves](https://www.trendhunter.com/trends/malibu-and-oatly.md) - [Cocktail-Inspired Sorbet Cups](https://www.trendhunter.com/trends/cocktail-mini-pots.md) - [Cocktail-Inspired Desserts](https://www.trendhunter.com/trends/layered-desserts.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md)