# Strawberry Cream Spirits Sipsmith's Strawberries and Cream Gin Liqueur Takes Cues from Wimbledon By Laura McQuarrie | Published 2017-06-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gin-liqueur References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2017/06/sipsmith-intros-strawberries-and-cream-gin-liqueur/) & [sipsmith](https://sipsmith.com/product/strawberries-cream-gin/) The 'Strawberries & Cream Gin Liqueur' is a new product from [Sipsmith](https://www.trendhunter.com/trends/grapefruit-rosemary) that takes inspiration from the Wimbledon Tennis Championships—where "28,000 kilos of English strawberries" are served. The gin spirit is said to boast a rich berry cheesecake flavor, alongside notes of strawberries and cream, boiled sweets, ice cream and pudding wine. Sipsmith describes that its newest product is made with fine English strawberries, milk sugar and its own fine [London Dry Gin](https://www.trendhunter.com/trends/fords-gin-co-sloe-gin). When it comes to serving, Sipsmith recommends making a Berry Fizz or using the Strawberries and Cream Gin Liqueur alongside lime juice and soda with a strawberry garnish to make a stylish Wimbledon Collins. The Strawberries and Cream Gin Liqueur is sold as a set that also includes a small bottle of Sipsmith's London Dry Gin. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gin Liqueur Innovation:** Opportunity for other liquor brands to innovate and experiment with unique flavor combinations similar to Sipsmith's Strawberries & Cream Gin Liqueur. - **Event-inspired Beverages:** As seen with Sipsmith's Strawberries & Cream Gin Liqueur, there is potential for other brands to create drinks inspired by popular events, creating a unique experience for consumers. - **Unique Flavor Combinations:** Opportunity for beverage companies to experiment with unique flavor combinations and ingredients to create new and exciting products like Sipsmith's Strawberries & Cream Gin Liqueur. ### Where This Applies - **Alcoholic Beverages:** There is potential for growth and innovation in the alcoholic beverage industry by creating unique and innovative products with new and interesting flavor combinations. - **Event Planning and Catering:** As seen with Sipsmith's Strawberries & Cream Gin Liqueur, there is potential for event planning and catering companies to create customized beverage offerings for specific events and occasions. - **Food and Beverage:** Opportunity for the food and beverage industry to collaborate with liquor brands to create unique and exciting products, similar to Sipsmith's Strawberries & Cream Gin Liqueur, to enhance the overall dining experience. ## Related on Trend Hunter - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Strawberry-Flavored Pink Gins](https://www.trendhunter.com/trends/four-peel-strawberry-gin.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/wonky-strawberry-gin.md) - [Citrusy Strawberry Gins](https://www.trendhunter.com/trends/japanese-yuzu-white-strawberry-gin.md) - [Creamy Summertime Liqueurs](https://www.trendhunter.com/trends/wild-strawberry-cream-liqueur.md) - [Fruit-Forward Summertime Gins](https://www.trendhunter.com/trends/tamworth-garden-watermelon-flavored-gin.md) - [Romantic Vodka Whipped Creams](https://www.trendhunter.com/trends/whipshots-strawberry.md) - [Collaborative Summertime Gin Cocktails](https://www.trendhunter.com/trends/summer-pudding-gin-fizz.md)