# Hidden Gin Labels Hidden Curiosities Gin Features a Double-Sided Label By Ivona Baxter | Published 2017-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gin-label-by-royston-labels References: [roystonlabels](https://www.roystonlabels.co.uk/) Hidden Curiosities is a company known for its unique approach to [gin distilling](https://www.trendhunter.com/trends/ginuary). With its dark, vintage-inspired branding and carefully concocted recipe (which combines 20 different botanicals), Hidden Curiosities is a gin that demands a different class of packaging. Enter Royston Labels, a Hertfordshire-based label manufacturer that specialises in [innovative, cutting-edge production techniques](https://www.trendhunter.com/trends/packaging-initiative-in-singapore). To create packaging worthy of this special gin, Royston utilized its expertise to print on both sides of the label. On the front of the bottle, the Hidden Curiosities branding is set against a deep black background, embellished with white line work and vivid foiling. When the bottle is turned around, the reverse of the label can be seen through the glass; this portion was printed to display an intricate purple and black illustration, with gorgeous copper detailing that matches the foiling on the front. The real beauty of this clever packaging is that it enables a variety of differing visual effects – move the bottle around in the light and the precious liquid inside will distort the design, causing it to shift and swirl hypnotically. For gin connoisseurs and lovers of [beautiful packaging](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), this is one bottle that will definitely earn a place on the shelf. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Double-sided Labels:** The trend of printing on both sides of a label to create an engaging and unique packaging experience. - **Dynamic Design:** The trend of using design elements that change or react based on movement or environmental factors, creating an immersive and interactive packaging experience. - **Gin Packaging Innovation:** The trend of distillers partnering with printing experts to create unique and memorable packaging that elevates the gin drinking experience. ### Sectors Adopting This - **Label Manufacturing:** Manufacturers could use new printing techniques to create engaging packaging experiences for various industries, from food and beverage to cosmetics and clothing. - **Distillery:** Gin distilleries could collaborate with label manufacturers to create unique and memorable packaging experiences that elevate the brand and differentiate from competitors. - **Packaging Design:** There is an opportunity for packaging design firms to explore new printing techniques and innovative design elements to create packaging experiences that are memorable and engaging. ## Related on Trend Hunter - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Aesthetically Pleasing Botanical Gins](https://www.trendhunter.com/trends/oola-distillery.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/sipsmith-gin-bottle-design.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md)