# Sensory Cocktail Tastings The Rivington Gin Garden Has Visitors Select Cocktails from Scents By Laura McQuarrie | Published 2018-01-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gin-garden References: [campaignlive](https://www.campaignlive.co.uk/article/beefeater-gin-encourages-people-find-botanical-scent/1454450) & [rivingtongreenwich](https://www.rivingtongreenwich.co.uk/rivington-gin-garden/) To help adults in the UK begin in the new year in a fun and memorable way, [Beefeater Gin](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry) and the Rivington restaurant put together a [multi-sensory gin garden pop-up](https://www.trendhunter.com/trends/cafe-gourmand). Although most menus have people pick what they would like to consume based off of flavor, the Rivington Gin Garden invites consumers to immerse themselves in a different way of thinking. As the event is set beneath a "tree fruit canopy" of plants and citrus trees, event attendees are able to try [six botanical perfumes](https://www.trendhunter.com/trends/scent-sanctuary), select a favorite scent and sample the corresponding cocktail. The pop-up garden launched in early January and will be open until February, introducing what the brand calls its "answer to the January blues." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Experiences:** Creating immersive experiences that engage multiple senses to enhance consumer engagement and enjoyment. - **Personalized Cocktails:** Allowing consumers to tailor their drink choices based on their individual scent preferences, creating a unique and personalized cocktail experience. - **Reimagining Menus:** Challenging traditional menus by offering alternative ways for consumers to make food and drink choices, such as through scents or other sensory cues. ### Where This Applies - **Hospitality:** Hotels, bars, and restaurants can incorporate multi-sensory experiences to attract and delight customers, enhancing their overall dining or drinking experience. - **Fragrance:** Fragrance brands can collaborate with beverage companies to create scented cocktails or explore new scent-focused product lines that cater to consumer preferences. - **Event Planning:** Event organizers can design and execute unique experiences, like sensory cocktail tastings, to create memorable moments for attendees and differentiate themselves in the market. ## Related on Trend Hunter - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Liquid Cocktail Garnishes](https://www.trendhunter.com/trends/liquid-cocktail-garnishes.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Sensorial Cocktail Menus](https://www.trendhunter.com/trends/texture-is-everything.md) - [Fragrance-Focused Escape Rooms](https://www.trendhunter.com/trends/perfume-themed-escape-room.md) - [Cocktail Bitters Pop-Ups](https://www.trendhunter.com/trends/hella-cocktail-bitters.md) - [Retrospective Multisensory Installations](https://www.trendhunter.com/trends/experiential-townhouse.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Dream-Based Cocktails](https://www.trendhunter.com/trends/cocktail-of-dreams.md)