# Côte D’Azur-Inspired Gins Gin D’Azur is Distilled in France with Locally-Sourced Ingredients By Michael Hemsworth | Published 2020-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gin-dazur References: [foodbev](https://www.foodbev.com/news/gin-dazur-launches-premium-gin-inspired-by-the-cote-dazur/) & [gin-dazur](http://gin-dazur.com) The Gin D’Azur premium spirit is a new product that aims to deliver exceptional quality and taste that's ideal for mixologists seeking a way to enhance their favorite cocktail recipes. The spirit draws its name from the [Côte D’Azur](https://www.trendhunter.com/trends/trvl-wear-collection) region in France and is made using locally-sourced ingredients in Saint Sauvant, Cognac. The product highlights a range of botanicals including rosemary, thyme and lavender from Provence along with marjoram from the Alpes-Maritimes and finished with Menton lemon peel and salt and star anise from the Camargue region. [Maître](https://www.trendhunter.com/trends/nectar-du-matre-de-chai) de chai at the Saint Sauvant distillery Paul Caris boasted the release of the new Gin D’Azur premium spirit saying, "I am delighted to officially launch France’s premium gin; the finest ingredients from the iconic Côte D’Azur have been hand-picked and distilled through classical yet innovative techniques resulting in a convivial spirited gin.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Locally-sourced Spirits:** The trend of using locally-sourced ingredients in spirits presents an opportunity for distilleries to create unique and authentic flavors. - **Regional-inspired Products:** Creating spirits that are inspired by specific regions, like Côte D’Azur, allows brands to tap into the trend of storytelling and offer a unique experience to consumers. - **Botanical Infusions:** The use of botanicals, such as rosemary, thyme, and lavender, in spirits opens up possibilities for innovative flavor combinations and appeals to consumers looking for natural and herbaceous profiles. ### Where This Applies - **Craft Distilleries:** Craft distilleries can leverage the trend of locally-sourced spirits to differentiate themselves in the market and offer a premium and authentic product. - **Hospitality and Mixology:** The trend of regional-inspired spirits like Gin D’Azur creates an opportunity for mixologists to craft unique cocktails that highlight specific geographical flavors and stories. - **Botanical Ingredient Suppliers:** Suppliers of botanical ingredients have an opportunity to cater to the growing demand for unique and high-quality botanicals used in the production of spirits and beverages. ## Related on Trend Hunter - [Limited-Edition Gin Releases](https://www.trendhunter.com/trends/portofino-dry-gin.md) - [Nordic Sea-Inspired Gins](https://www.trendhunter.com/trends/skagerrak-nordic-dry-gin.md) - [Wine-Inspired Cask-Aged Gins](https://www.trendhunter.com/trends/renais-grand-cru.md) - [Tropical Flavor Profile Gins](https://www.trendhunter.com/trends/mango-passionfruit-gin.md) - [French Cask-Rested Gins](https://www.trendhunter.com/trends/bosque-refugios.md) - [Mediterranean Lemon-Infused Gins](https://www.trendhunter.com/trends/bombay-citron-presse.md) - [Gherkin-Infused Gin Spirits](https://www.trendhunter.com/trends/vive-le-cornichon.md) - [Salty Seaside-Inspired Gins](https://www.trendhunter.com/trends/hendricks.md) - [Parmesan Cheese-Infused Gins](https://www.trendhunter.com/trends/umami-gin.md)