# Gin-Infused Pink Creams Marks & Spencer Created Pink Gin Cream for Pairing with Strawberries By Laura McQuarrie | Published 2019-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gin-cream References: [bustle](https://www.bustle.com/p/marks-spencers-pink-gin-cream-is-about-to-seriously-level-up-your-strawberries-cream-game-18162394) & [marksandspencer](https://www.marksandspencer.com/c/food-to-order) Eating strawberries and cream at Wimbledon is a British summertime tradition and [Marks & Spencer](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich) created a lush gin cream to elevate the classic pairing. The limited-edition [Pink Gin Cream](https://www.trendhunter.com/trends/punk-gin) is made with a base of extra-thick cream that's blended with the brand's own best-selling Think Pink Gin and raspberry for a touch of blush color. As such, the new product is said to have a light berry flavor and offer a refreshing twist on a tried-and-true treat. Seeing as the British multinational retailer is expecting to sell 12 million individual strawberries during the two-week tournament, this gin-infused "posh cream for strawberries" offers a sweet way to tap into the popularity of [pink alcohol products](https://www.trendhunter.com/trends/mcvities-digestives-pink). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Pink Alcohol Products:** Creating innovative alcoholic products infused with pink flavors or colors to tap into consumer interest in the trend. - **Gourmet Food Pairings:** Developing unique food products that elevate classic pairings, like gin-infused creams, to offer a refreshing and luxurious twist. - **Limited-edition Offerings:** Creating special edition products to capitalize on seasonal events or popular traditions, such as the Wimbledon tournament, to generate buzz and increase sales. ### Where This Applies - **Retail:** Opportunity for retailers to expand their product offerings and attract customers by introducing innovative and trendy food and beverage products. - **Food and Beverage:** Innovation opportunities for food and beverage companies to create unique and premium products that cater to consumer demands for new taste experiences and unique pairings. - **Hospitality and Events:** Potential for hotels, restaurants, and catering businesses to incorporate exclusive and limited-edition products into their menus to enhance customer experience and drive sales during seasonal events or celebrations. ## Related on Trend Hunter - [Royal Raspberry Gins](https://www.trendhunter.com/trends/coronation-gin.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/wonky-strawberry-gin.md) - [Romantic Vodka Whipped Creams](https://www.trendhunter.com/trends/whipshots-strawberry.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Collaboration Gin-Inspired Cupcakes](https://www.trendhunter.com/trends/gordons-divine-duo-cupcakes.md) - [Creamy Dessert-Style Sandwiches](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich.md) - [Dual-Flavor Marshmallow Candies](https://www.trendhunter.com/trends/swizzels-squashies.md)