# Ritualistic Gin Branding The Packaging for Gillemore Gin is Inspired by Black Magic By Rebecca Byers | Published 2015-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gin-branding References: [lovelypackage](http://lovelypackage.com/gillemore/) Gillmore Gin is a new Belgian spirit that boasts [dynamic gin branding](https://www.trendhunter.com/trends/waterloo-gin) that uses powerful images inspired by dark rituals and black magic. The visual branding and packaging was created by Skinn Branding Agency based on the creator's vision of a magic-inspired brand. The 'magical gin' is contained in [opaque black scientific flask](https://www.trendhunter.com/trends/oola-distillery) with a cork stopper kept in place but a white label and delicate wording in a white san serif font. Gillmore Gin's logo features a dizzying spiral and directly positions the product as 'magical.' The front of the bottle also makes note of the product's [small-batch distilling methods](https://www.trendhunter.com/trends/common-ground-spirits), which takes place in a traditional copper pot still. Gillmore Gin is a premium gin brand founded by Louis Gillemon, a 19-year-old entrepreneur. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dark Ritual Branding:** There's a growing market for spirits with branding inspired by darker, ritualistic themes. - **Opaque Packaging:** More spirit brands are experimenting with opaque or non-transparent packaging for added intrigue and mystery. - **Youthful Entrepreneurs:** An increasing number of young entrepreneurs are disrupting the spirits industry with innovative branding and marketing strategies. ### Who This Affects Most - **Spirits:** The spirits industry presents opportunities for fresh, creative branding and innovative packaging designs. - **Branding:** There's a growing market for branding agencies that specialize in crafting unique, unconventional brand identities for clients. - **Craft Distilling:** Young entrepreneurs like Louis Gillemon are disrupting the spirits industry with small-batch distilling methods and unique branding strategies. ## Related on Trend Hunter - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Adoration-Themed Gin Packaging](https://www.trendhunter.com/trends/i-love-harris-gin.md) - [Elegant Bottle Re-Designs](https://www.trendhunter.com/trends/glendalough-distillery.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Bold Whimsy Whisky Packaging](https://www.trendhunter.com/trends/glenmorangie.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Oil Can-Inspired Gin Bottles](https://www.trendhunter.com/trends/illva-saronno.md) - [Futuristic Luxury Gins](https://www.trendhunter.com/trends/wyld-gin.md) - [Iconic Gin Bottle Redesigns](https://www.trendhunter.com/trends/no-3-london-dry-gin.md)