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# Cocktail-Inspired Easter Eggs
The Treat Kitchen Created the 'Gin and Tonic Easter Egg Pack'

By Laura McQuarrie | Published 2018-02-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gin-and-tonic-easter-egg
References: [inews](https://inews.co.uk/inews-lifestyle/food-and-drink/luxury-chocolatiers-release-gin-tonic-flavoured-easter-egg/) & [thetreatkitchen](https://www.thetreatkitchen.co.uk/product/gin-tonic-easter-egg-pack/)

Although The Treat Kitchen sells a variety of sweets for special occasions, rather than launching yet another chocolate egg for Easter it created the 'Gin and Tonic Easter Egg Pack.'

The two-piece Easter treat kit includes the brand's [gin and tonic-flavored white chocolate egg](https://www.trendhunter.com/trends/aleppo-chilli-cherry-easter-egg), along with a flask filled with gourmet hard candies in a matching flavor. As such, the unconventional holiday product pack is being touted as "an [Easter egg for grown-ups](https://www.trendhunter.com/trends/ferrero-rocher-and-kinder-easter-products)."

In recent years there has been an increase in [adult-targeted advent calendars for Christmas](https://www.trendhunter.com/trends/hoppy-easter-chocolate-treats-box), many of which prominently feature alcohol products, which have the potential to appeal wine drinkers, craft beer lovers and cocktail enthusiasts whether they observe the holidays or not.

Image Credit: The Treat Kitchen

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 49% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Adult-themed Holiday Products:** 'Gin and Tonic Easter Egg Pack' demonstrates the rise in adult-targeted holiday products that cater to consumers with refined tastes.
- **Alcohol-inspired Treats:** 'Gin and Tonic Easter Egg Pack' highlights the trend of incorporating alcohol flavors into confectionery products, appealing to adults looking for unique sweet treats.
- **Unconventional Easter Gifts:** 'Gin and Tonic Easter Egg Pack' showcases the trend of offering non-traditional Easter gifts that provide novelty and sophistication.

### Where This Applies

- **Confectionery:** 'Gin and Tonic Easter Egg Pack' presents an opportunity for confectionery companies to explore innovative ways to incorporate popular alcoholic flavors into their products.
- **Alcohol:** 'Gin and Tonic Easter Egg Pack' signifies a potential innovation opportunity for the alcohol industry to collaborate with confectionery companies and create unique, alcohol-inspired treats.
- **Holiday and Seasonal Products:** 'Gin and Tonic Easter Egg Pack' indicates a potential market for unconventional and adult-themed holiday products that cater to a more sophisticated consumer base during festive seasons.

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- [Espresso Martini Easter Eggs](https://www.trendhunter.com/trends/eggfusion-martini-duo.md)
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- [Boozy Easter Chocolates](https://www.trendhunter.com/trends/dark-chocolate-easter-bunny.md)
- [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md)
- [Caramelized Popcorn Easter Eggs](https://www.trendhunter.com/trends/baileys-chocolate-popcorn-egg.md)
- [Easter-Themed Gin Spirits](https://www.trendhunter.com/trends/hot-cross-gin.md)
- [Irish Cream Easter Eggs](https://www.trendhunter.com/trends/sundae-easter-egg.md)
