# Sensorial Beauty Pop-Ups The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More By Laura McQuarrie | Published 2026-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gimme-gummy-bar References: [cosmeticsbusiness](https://cosmeticsbusiness.com/nyx-pinterest-predicts-popup-gimme-gummy-trend-LA-westfield) & [westfield](https://www.westfield.com/en/united-states/centurycity/events/pinterest-x-nyx-professional-makeup-gimme-gummy-bar/134863)  [Pinterest](https://www.trendhunter.com/trends/possibility-place) and [NYX Professional Makeup](https://www.trendhunter.com/trends/mms-smushy-surprize-matte-lip-balm) are teaming up to bring an immersive, two-day Gimme Gummy Bar pop-up to Westfield Century City, Los Angeles. This experience highlights NYX's new, K-beauty-inspired Jelly Job lip gloss with a bouncy, glassy finish, as well as a prediction from the 2026 edition of Pinterest's annual report, which specifically called out Gen Z and Millennials' interest in all things gummy, from rubberized nail art and chewy snacks to elastic cheek tints. At the Gimme Gummy Bar, the ASMR-driven aesthetic comes to life with glossy finishes, rubberized details and tactile design. The free and open-to-the-public activation, primarily targeting Gen Z, will offer complimentary NYX Professional Makeup Jelly Job lip gloss, the chance to customize gummy-inspired accessories at a [Chewy Charm Bar](https://www.trendhunter.com/trends/most-valuable-pup-experience), and more satisfying, sensorial surprises. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 82% | Activity: 87% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Sensory-first Retail Experiences:** Physical activations that emphasize touch, sound and texture blur the line between shopping and entertainment, enabling novel multisensory product demonstrations. - **Gummy Aesthetic Revival:** The resurgence of rubberized, chewy visuals and tactile finishes signals new product formats and packaging approaches centered on playful materiality. - **Asmr-driven Brand Engagement:** Brands leveraging whispery sounds and satisfying textures are reshaping attention economics by creating shareable, calming content that deepens emotional connection. ### Who This Affects Most - **Beauty and Cosmetics:** Lip glosses, nail art and tactile makeup formulations are being reformulated with elastic, glossy textures that redefine product performance and sensory appeal. - **Retail Experience Design:** Pop-Up and flagship environments that prioritize customization and hands-on interaction are changing foot-traffic dynamics and expectations for in-person discovery. - **Social Media and Content Platforms:** Short-Form video ecosystems that amplify satisfying sensory clips are altering virality mechanics and the economics of influencer-driven product launches. ## Related on Trend Hunter - [Soft-Matte Lip Balms](https://www.trendhunter.com/trends/smushy-matte-lip-balm.md) - [Perfect Match Pop-Ups](https://www.trendhunter.com/trends/wonder-date-lounge.md) - [Jelly-Like Lip Glosses](https://www.trendhunter.com/trends/jelly-job.md) - [Protective Skin Tint Cosmetics](https://www.trendhunter.com/trends/buttermelt-glaze-skin-tint-spf-30.md) - [Virtual Beauty School Experiences](https://www.trendhunter.com/trends/bayside-high-school.md) - [Pigmented Lip Stains](https://www.trendhunter.com/trends/lip-lingerie-lip-stain.md) - [Loss Prevention-Focused AIs](https://www.trendhunter.com/trends/nightfall-nyx.md) - [Romance Series Makeup Capsules](https://www.trendhunter.com/trends/nyx-bridgerton-collection.md) - [Cheeky Lip-Gloss Beauty Campaigns](https://www.trendhunter.com/trends/if-you-nyx.md)