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# 70% Off Cool Shades
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By Marissa Brassfield | Published 2009-12-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gilt-man
References: [bit.ly](http://bit.ly/61mb2E)

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## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 80% | Activity: 61% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Vintage Sunglasses:** There is an opportunity to disrupt the fashion industry by bringing back vintage sunglasses to the market with modern styles and colors.
- **Online Marketplace for Sunglasses:** Creating an online marketplace for discounted sunglasses can disrupt the traditional retail and e-commerce industries.
- **Sustainable Sunglasses:** Creating eco-friendly sunglasses made from renewable materials presents an opportunity to disrupt traditional sunglass manufacturing industries.

### Where This Applies

- **Fashion:** Retail and e-commerce businesses in the fashion industry can innovate and incorporate vintage sunglasses to their product offerings.
- **Marketplace:** Online retailers can create a marketplace for discounted sunglasses and disrupt traditional retail business models.
- **Manufacturing:** Sustainable sunglass manufacturers can revolutionize the sunglass industry by creating eco-friendly products.

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