# Crystal-Studded Man Masks The Gilt Groupe 'Gilt MAN' Has Everything From Watches to Masks By Katherinev123 | Published 2009-10-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gilt-groupe-gilt-man References: [stylelist](http://www.stylelist.com/blog/2009/10/23/gilt-groupe-launches-gilt-man/) & [giltman](http://www.giltman.com/) The Gilt Groupe ‘Gilt MAN’ is a special site launched by the luxury web boutique for men. In addition to fashion, style advice, and trend tips, the Gilt MAN website also offers athletic wear—such as Helly Hansen snow gear and [Adidas](https://www.trendhunter.com/trends/toca-boca-and-adidas) shoes—along with [watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex), gadgets, and other macho-male items like glitzy masks. Wait, what? According to Stylelist.com, for Halloween the Gilt Groupe Gilt MAN website will feature couture-quality, handmade masks created by acclaimed designer Claudia Hapeman. The masks are a stunning display of gold and silver with [Swarovski](https://www.trendhunter.com/trends/air-max-plus-moonlight) crystals and detailed trims and paint work. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Fashion Accessories:** Disruptive innovation opportunity: Developing high-end fashion accessories with visually striking designs and intricate detailing. - **Masculine Glam:** Disruptive innovation opportunity: Creating unique and luxurious products that combine masculine elements with glamorous and opulent features. - **Custom Couture Masks:** Disruptive innovation opportunity: Offering personalized and handcrafted masks with premium materials and embellishments for special occasions. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Incorporating exclusive and extravagant products into the retail landscape to cater to luxury consumers. - **Event Planning:** Disruptive innovation opportunity: Providing custom-made masks as part of event experiences to elevate the level of sophistication and creativity. - **Luxury Goods:** Disruptive innovation opportunity: Expanding the luxury goods market by introducing unique and eye-catching products that appeal to affluent customers. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Sinister Comic Series Masks](https://www.trendhunter.com/trends/green-goblin-helmet.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Masculine LED Skincare Masks](https://www.trendhunter.com/trends/lumin-luminator.md) - [Masculine Fashion House Jewelry](https://www.trendhunter.com/trends/les-gastons-vuitton-collection.md) - [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md) - [Men's Temporary Nails](https://www.trendhunter.com/trends/temporary-nails-for-men.md) - [Futuristic Headgear Designs](https://www.trendhunter.com/trends/moonveil-collection.md)