# Iconic Series Makeup Bags These Gilmore Girls Bags are Perfect for Storing and Carrying Products By Riley von Niessen | Published 2018-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gilmore-girls-bags References: [popsugar](https://www.popsugar.com/beauty/BoxLunch-Gilmore-Girls-Makeup-Bag-Set-45539721) & [boxlunch](https://www.boxlunch.com/?jhbjhgfd) Now that 'Gilmore Girls' has come to [Netflix](https://www.trendhunter.com/trends/stranger-things-backpack-collection), the iconic American comedy-drama has seen a resurgence in popularity, and these new Gilmore Girls bags are perfect for fans of the series to [store their makeup](https://www.trendhunter.com/trends/stranger-things-collection-3) while reminiscing on their favorite episodes. A total of [three different size variations](https://www.trendhunter.com/trends/mini-tote-bag) are offered so that consumers can use them to store their whole selection and conveniently keep track of what they have, or bring just a few key products along with them for the day to touch up their look. The two largest variations are made from a transparent material and also boast symbols and phrases that are reminiscent of different episodes from the series. The smallest bag is made from a soft blue and white fabric that has plaid designs all over. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nostalgic Merchandise:** Opportunity for businesses to create merchandise around popular television shows to tap into a sense of nostalgia among consumers. - **Customizable Storage Solutions:** Businesses can offer customizable storage solutions to cater to consumers' individual needs and preferences. - **Transparency in Materials:** Opportunity for businesses to incorporate transparent materials into their products for a trendy, modern look. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetics companies to create branded storage solutions for their products. - **Merchandise:** Opportunity for merchandise companies to create customizable and nostalgic products around popular television shows. - **Fashion:** Fashion companies can incorporate transparent materials into their products for a trendy, modern look. ## Related on Trend Hunter - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Cozy Comedy Advent Calendars](https://www.trendhunter.com/trends/gilmore-girls-advent-calendar.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Nostalgic Cosmetic Cases](https://www.trendhunter.com/trends/cosmetic-case.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Streaming Series Makeup Ranges](https://www.trendhunter.com/trends/revolution-x-emily-in-paris-collection.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Special Edition Cinematic Handbags](https://www.trendhunter.com/trends/rebecca-minkoff-x-wicked.md) - [Movie-Musical Luggage Collabs](https://www.trendhunter.com/trends/beis-x-wicked.md)