# Beautifully Awkward Illustrations Gillian Lambert Pencils Warped People By Olivia123 | Published 2011-06-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gillian-lambert References: [beautifuldecay](http://beautifuldecay.com/2011/06/24/gillian-lamberts-awkward-faces/) & [gillianlambertrbonmade](http://gillianlambert.carbonmade.com/projects/3140226#1) Talented artist Gillian Lambert sees beauty in what is assumed ugly; she uses what is considered as "grotesque" as her inspiration. This series of illustrations entitled 'Self-Deception' contains several portraits that are anything but traditional. Lambert illustrates her subjects in awkward poses; she lets them morph their features or cover themselves in objects. Her subjects can be seen peeking from underneath the folds of shirts, or [drenched in noodles and sauce](https://www.trendhunter.com/trends/dish-pics). This collection of [detailed drawings](https://www.trendhunter.com/trends/painting-exhibition) is both comedic and beautiful. These amusing Gillian Lambert drawings prove that beauty really is in the eye of the beholder. **Implications** - Consumers are bombarded with a plethora of advertisements every day, rendering them desensitized to their imagery. Consumers now appreciate advertisements that contain [unusual images](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign) and are memorable for their shocking or taboo qualities. Companies can incorporate these elements into their marketing campaigns to appeal to their desired target markets. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 87% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Advertising:** Incorporate unusual and memorable images into marketing campaigns to capture consumers' attention. - **Shocking and Taboo Imagery:** Utilize shocking or taboo qualities in advertising to create memorable and impactful visuals. - **Beauty in the Unconventional:** Recognize and appreciate unconventional beauty to evoke emotional responses in consumers. ### Sectors Adopting This - **Advertising:** Utilize unconventional imagery in advertising campaigns to stand out in a saturated market. - **Art:** Explore unconventional beauty in art to challenge traditional perceptions and evoke emotional responses. - **Design:** Incorporate shocking and taboo imagery in design to create memorable products and experiences. ## Related on Trend Hunter - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Human Embraced-Inspired Sculptures](https://www.trendhunter.com/trends/wallmounted-sculpture.md) - [Mesmerizing Sculpture Exhibitions](https://www.trendhunter.com/trends/mesmerizing-sculpture.md) - [Striking Urban Wildlife Art](https://www.trendhunter.com/trends/clare-allin.md) - [Chic Norm-Challenging Furniture](https://www.trendhunter.com/trends/wiggle-collection.md) - [Cartoonish NFT Collectibles](https://www.trendhunter.com/trends/i-like-you-youre-weird.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Surrealist-Inspired Tea Pots](https://www.trendhunter.com/trends/tea-for-two-collection.md)