# Body-Specific Grooming Razors GilletteLabs Body Razor Tackles the Unique Challenge of Body Shaving By Adam Harrie | Published 2026-04-02 | Updated 2026-04-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gillettelabs-body-razor References: [businesswire](https://www.businesswire.com/news/home/20260402674230/en/Gillette-Launches-New-GilletteLabs-Body-Razor-Setting-a-New-Standard-for-Mens-Body-Grooming)  American razor brand Gillette launched the 'GilletteLabs Body Razor,' a purpose-built razor for below-the-neck grooming after the brand discovered that most men were using their face razors on their bodies. The new product addresses the challenges of body shaving through a three-part protection system that targets nicks, ingrown hairs and friction on more sensitive skin surfaces. The handle of the razor differs from a standard face razor, featuring a compact design, a curved profile to reach difficult angles, a textured grip for wet conditions and a built-in holder for the shower. As men's grooming routines become more specialized, this Gillette product shows how market leaders can develop product lines focused on specific use cases rather than general-purpose tools. Image Credit: Gillette ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 68% | Activity: 72% | Freshness: 72% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Body-specific Grooming Tools:** A shift toward razors and implements engineered solely for below-the-neck anatomy enables products that reduce nicks, irritation and ingrown hairs compared with repurposed face tools. - **Ergonomic Wet-use Design:** Focused handle geometry, textured grips and in-shower holders point to opportunities for tools optimized for slippery, multi-angle environments. - **Specialized Male Self-care Lines:** An expansion of gender-targeted portfolios creates room for purpose-built formulations and devices that address male-specific skin and grooming behaviors. ### Who This Affects Most - **Personal Care Products:** Skincare and shaving brands can develop integrated systems combining blades, balms and treatments tailored to body skin sensitivities rather than facial norms. - **Bathroom Fixture and Accessories:** Shower hardware and storage solutions configured for grooming routines suggest new product categories that integrate tool holders and hygiene features. - **Subscription Grooming Services:** Curated replacement blade and care-product delivery models aligned with body-specific usage patterns indicate potential for differentiated subscription offerings. ## Related on Trend Hunter - [Hybrid Electric Razors](https://www.trendhunter.com/trends/hybrid-electric-razor.md) - [2-In-1 Trimmer Systems](https://www.trendhunter.com/trends/fur-trim-system.md) - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md) - [Travel-Friendly Micro-Sized Razors](https://www.trendhunter.com/trends/schick-hydro-silk-mini-razor.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md) - [Mens Sensitive Skin Razors](https://www.trendhunter.com/trends/bic-flex-5-sensitive-razor.md) - [Premium Electric Razors](https://www.trendhunter.com/trends/p3pro.md)