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# Gilded Footballer Razors
The Gillette x Deion Razor was Created with Deion Sanders

By Michael Hemsworth | Published 2021-12-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-x-deion-razor
References: [drugstorenews](https://drugstorenews.com/gillette-deion-sanders-partner-limited-edition-razor) & [gillette](https://gillette.com)

The Gillette x Deion razor has been created in partnership with former professional football player, sports analyst and present football coach at [Jackson State University](https://www.trendhunter.com/trends/jackson-state-university) Deion Sanders as a [premium piece of equipment for grooming](https://www.trendhunter.com/trends/foil-shaver).

The razor is inspired by Sanders' personal mantra -- "Look Good, Feel Good, Play Good" -- and features a gilded handle along with a whistle design, his Prime logo and signature number 21. The razor is being provided to 200 lucky consumers for free who only need to visit a [special website](https://www.gillettexdeion.com/) between December 7 and 20, 2021 for a change to win.

The Gillette x Deion razor will also see $1 for every entry received to win the razor donated to JSU Tiger Fund Athletic Foundation at Jackson State University, which will also receive an additional $50,000 donation from the brand.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 71% | Activity: 88% | Freshness: 11%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Premium Athlete Grooming:** Opportunity for beauty and grooming brands to collaborate with well-known athletes to create premium grooming products.
- **Limited Edition Collaborations:** Opportunity for businesses to offer limited edition collaborations and exclusive products to drive consumer engagement and loyalty.
- **Sports-inspired Design:** Opportunity for brands to incorporate sports-inspired design elements in their products and marketing to attract and connect with sports enthusiasts.

### Where This Applies

- **Beauty and Grooming:** Beauty and grooming companies can collaborate with athletes to create premium grooming products that resonate with sports enthusiasts.
- **Marketing and Advertising:** Marketing and advertising companies can offer limited edition collaborations and exclusive products to drive consumer engagement and loyalty.
- **Sports Merchandise:** Sports merchandise companies can offer products with sports-inspired design elements to attract and connect with sports enthusiasts.

## Related on Trend Hunter

- [Sports-Themed Grooming Tools](https://www.trendhunter.com/trends/gillette-1.md)
- [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md)
- [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md)
- [Veteran-Honoring Razors](https://www.trendhunter.com/trends/service-razor.md)
- [Raptors Basketball Campaigns](https://www.trendhunter.com/trends/gradey-dick.md)
- [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md)
- [Co-Branded Racing Game Events](https://www.trendhunter.com/trends/gilette-p1-program.md)
- [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md)
- [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md)
