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# Record-Breaking Swiss Shaves
The Gillette World's Biggest Shave Mows Roger Federer's Facial Hair

By Michael Hines | Published 2011-06-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-world-s-biggest-shave
References: [neatorama](http://www.neatorama.com/2011/06/21/gillette-shaves-a-giant-roger-federer/) & [youtube](http://www.youtube.com/watch?v=ynmKBFLmVWM&feature=youtu.be)

The [Gillette](https://www.trendhunter.com/trends/gradey-dick) World's Biggest Shave is quite possibly the biggest you will ever see Roger Federer's head get. The tennis superstar is a world-class athlete who has never let his successes on the court give him a big head, until now.

Federer's head is huge in the latest [Gillette publicity stunt](https://www.trendhunter.com/trends/gillette-1) which involved recreating the Swiss tennis players face using paint and then shaving it using a foam for shaving cream and [lawnmowers for razors](https://www.trendhunter.com/trends/the-lawn-mower-50-ultra). I am incredibly impressed by the detail and accuracy of this video. If Federer had a green face, it would look *exactly* like the one created in the Gillette World's Biggest Shave video. Check out the ad for yourself here. It's only a matter of time before Gillette crosses over and begins making lawnmowers.

For more information please visit http://www.streetadvertisingservices.com/

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 47% | Activity: 89% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Virtual Reality Event Marketing:** Using virtual reality technology to create unique and immersive experiences for event attendees could disrupt traditional event marketing strategies.
- **Celebrity Collaborations:** Collaborating with celebrities to promote products can increase brand awareness and create buzz, as exemplified by Gillette's partnership with Roger Federer for their World's Biggest Shave campaign.
- **Creative Advertising Campaigns:** Innovative advertising strategies, like the use of lawnmowers for shaving and the recreation of a celebrity's face in paint, can catch consumers' attention and leave a lasting impression.

### Industries Being Reshaped

- **Event Planning:** The use of virtual reality in event planning could offer a new and exciting way to engage attendees and differentiate from competitors.
- **Consumer Products:** Partnering with celebrities to promote products, such as Gillette's partnership with Roger Federer, can give brands a competitive edge in the marketplace.
- **Advertising:** Innovative advertising strategies, like those used in Gillette's World's Biggest Shave campaign, can disrupt traditional advertising techniques and capture consumers' attention.

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