# Interactive Shaving Campaigns BBDO Germany Creates the Clever Gillette Shave Reminder Towels By Regan Canie | Published 2011-06-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-shave-reminder-towels References: [styleite](http://www.styleite.com/beauty/gilette-pubes-towels/?pid=6733#image) & [gillette](http://www.gillette.com/en/ca/home.aspx) Bikini season is upon us; besides hitting the gym and swimsuit shopping, a key accessory in skin-baring temps is a close shave. [Gillette](https://www.trendhunter.com/trends/gilette-and-razer) Shave Reminder Towels have hit the scene thanks to [BBDO](https://www.trendhunter.com/trends/dissolving-bottles) Germany, a creative advertising firm that wanted to make it massively obvious to grab your trusty trimmers and prevent any unsightly "grassy" areas. Setting out thousands of strategically cut-out towels in parks and other naturally overgrown locations around Germany, the campaign made sun-soakers hyper-aware of their usually private stubbly spots and won the agency a Media Bronze Lion award for "best use of ambient media, small scale." The Gillette Shave Reminder Towels might be offensive to some, but to most they're being appreciated as a [razor-sharp marketing idea](https://www.trendhunter.com/trends/razor-island)! **Implications** - This campaign is product placement at its finest: it's an eco-friendly technique that can still induce the shock-and-awe factor required to gain consumer attention and free media coverage. Advertising while incorporating nature and basic human hygiene in a "going green" generation is both cost-effective and creatively original. The form of advertising itself has also created a byproduct Gillette users may want to own. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Advertising:** Using natural elements to advertise products can be cost-effective and creatively original. - **Product Placement Campaigns:** Creative product placements that induce shock-and-awe can grab consumer attention and boost media coverage. - **Hygiene Reminder Products:** Promoting products that enforce basic human hygiene can be an effective marketing strategy. ### Where This Applies - **Advertising Industry:** Advertising agencies can use nature and eco-friendly techniques to create original and cost-effective campaigns. - **Personal Care Industry:** The personal care industry can create hygiene reminder products to increase brand awareness and consumer engagement. - **Home Goods and Cleaning Industry:** The home goods and cleaning industry can use eco-friendly materials to create reusable hygiene reminder products for consumers. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)