# Phony Manscaping Promotions The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor By Peter Vallas | Published 2011-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-magmacore-extreme References: [marketingmagazine](http://www.marketingmagazine.co.uk/bulletin/dailynews/article/1050447/?DCMP=EMC-BreakingnewsfromMarketing) [Gillette](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor) has taken an interesting approach in its new [advertising campaign](https://www.trendhunter.com/trends/the-club-campaign) for the U.K. The Gillette MagmaCore Extreme is a fictional razor invented to help promote the [Gillette Fusion Pro Glide razor](https://www.trendhunter.com/trends/gillette-1). At first glance, the commercial appears overly macho. A man is at the center of the Earth making the blades for the 80-blade Gillette MagmaCore Extreme razor. Then the claims start to get overly ridiculous: One hilarious part states that each blade was made thinner than an atom. Although it is definitely not real, we can imagine this razor would deliver a painful shave. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 6% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Satirical Advertising:** Opportunity to create humor-driven campaigns that poke fun at and exaggerate the features of products within an industry - **Fictional Product Promotion:** Opportunity to promote real products using a made-up product or concept that highlights its benefits in a unique and memorable way - **Exaggerated Claims Marketing:** Opportunity to make exaggerated claims about a product or service as a way to grab attention and differentiate from competitors ### Where This Applies - **Personal Grooming:** Opportunity to use satirical advertising and fictional product promotion to promote new products and differentiate from competitors - **Consumer Goods:** Opportunity to use exaggerated claims marketing to capture consumers' attention and increase sales of established products in highly competitive industries - **Entertainment:** Opportunity to use humor-driven campaigns and exaggerated claims marketing to promote movies, TV shows, and other forms of entertainment to attract and engage audiences ## Related on Trend Hunter - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Heated Automotive-Branded Razors](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor.md) - [Men's Safety Razors](https://www.trendhunter.com/trends/supplys-max-razor.md) - [Magnetic Full-Metal Razors](https://www.trendhunter.com/trends/tholl.md) - [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)