# Hairy Elevators The Gillette Mach 3 Highlights Manscaping With a Beard-Covered Elevator By Allison Love | Published 2010-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-mach-3 References: [notcot.org](http://www.notcot.org/post/31630/) & [comunicadores.info](http://comunicadores.info/2010/06/16/gillette-mach-3-elevador-peludo/) The ad campaign for the [Gillette](https://www.trendhunter.com/trends/gilette-and-razer) Mach 3 razor is pretty hilarious, turning an elevator into a something that requires a much-needed shave. The elevator's walls have been covered in hair to try and promote the razor and its insane manscaping abilities. I think this is one of the more [clever ad campaigns](https://www.trendhunter.com/trends/lola-mullenlowe) I've ever seen. Not only does it really attract the attention of all the elevator riders, but it's interactive and fun, probably getting the men thinking that they should start growing beards, just so they could [shave them off](https://www.trendhunter.com/trends/bic-flex-5-trim-shave) with the Gillette Mach 3 razor. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Opportunity to create interactive and engaging ad campaigns that grab viewers' attention and promote product benefits. - **Manscaping:** Growing trend in men's grooming, highlighting the potential for innovative products and services in the male grooming industry. - **Novelty Marketing:** Using creative and unique marketing tactics to stand out and generate buzz around products or brands. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies and marketers to develop interactive and attention-grabbing campaigns for their clients. - **Male Grooming:** Growing market segment for innovative grooming products and services targeting men's grooming needs. - **Marketing and Promotion:** Opportunity for marketers to explore creative and unconventional marketing strategies to capture consumers' attention and generate brand awareness. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Hair-Lifting Electric Shavers](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md)