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# Multipurpose Shaving Products
The Gillette All Purpose Styler Serves as a Trimmer, Shaver & Edger

By Katherine Pendrill | Published 2016-11-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gillette-all-purpose-styler
References: [gillette](http://gillette.com/en-us/products/razors-trimmers-and-blades/fusion-proglide-flexball-razors/all-purpose-gillette-styler)

[Gillette's](https://www.trendhunter.com/trends/gillette-bugatti-heated-razor) handy All Purpose Styler can help men keep their facial hair in check and is a go-to Movember accessory for many. Not only does the [multipurpose tool](https://www.trendhunter.com/trends/the-lawn-mower-50-ultra) help men maintain the perfect above-the-lip style, but it can also be used even after the mustaches are gone to achieve a [perfectly smooth shave](https://www.trendhunter.com/trends/arc5).

Unlike an ordinary razor, the Gillette All Purpose Styler is an all-in-one grooming tool that can be used to achieve virtually any facial hair style. Beyond the power blade shaver, the tool also comes with a Waterproof Power Trimmer complete with three exchangeable combs for maintaining consistent length and an even trim. There is also a third tool called the Precision Trimmer, which can be used to clean up edges and add finishing touches to any look.

For men looking for a way to tackle multiple grooming issues without investing in a number of different tools, the Gillette All Purpose Styler is the perfect solution.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 55% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Multi-function Grooming Tools:** Developing grooming products that have multiple functions in one tool creates opportunities for companies to streamline men’s grooming routines.
- **Customizable Grooming Tools:** Developing grooming products with multiple interchangeable components or modes of operation creates opportunities for companies to create personalized grooming routines.
- **Sustainability in Grooming:** Developing grooming tools that are made with sustainable materials and processes could create disruptive innovation opportunities in the grooming industry.

### Who This Affects Most

- **Grooming Products:** Developing more advanced grooming products for men creates opportunities for companies to innovate and provide customers with more efficient and personalized options.
- **Sustainable Product Design:** Incorporating sustainable design practices in grooming products creates opportunities for companies to differentiate from competitors and meet growing consumer demand for sustainable and eco-friendly products.
- **Retail:** Partnering with grooming companies that prioritize sustainable practices creates opportunities for retail companies to promote responsible consumption and meet evolving consumer preferences.

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