# Elongated Neck Spreads 'Crash' for the Gilles Et Dada Fall/Winter 2010 Campaign By Allison Love | Published 2010-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gilles-et-dada References: [behance.net](http://www.behance.net/gallery/CRASH----GILLES-ET-DADA-FW10/619644) & [behance.net](http://www.behance.net/priss22) The 'Crash' photoshoot for the Gilles Et Dada Fall/Winter 2010 campaign is pretty intense. The lookbook uses photo manipulation to contort the model's body in curious and interesting ways. The lookbook for Gilles Et Dada also features detailed clothing, which is further emphasized through the incredible contortions of the model's body. The shoot itself is pretty typical of a [fashion spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam)--beautiful model doing traditional poses--but the photo manipulation adds a bit of surrealism to the Gilles Et Dada lookbook. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 74% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Body Manipulation Photography:** Opportunity to create visually stunning and surrealistic fashion campaigns. - **Detail-oriented Clothing Features:** Opportunity to showcase intricate clothing details through unique campaign concepts. - **Surrealistic Lookbooks:** Opportunity to use photo manipulation to tell a brand story in a unique and intriguing way. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands and designers to differentiate their brand through unique and creative campaigns. - **Photography:** Opportunity for photographers to offer a unique and in-demand skillset for fashion campaigns. - **Marketing:** Opportunity for marketing agencies to work with fashion brands to develop creative and attention-grabbing campaigns. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)