# Shattered Shrouded Shoots The Gilles et Dada SS12 Catalog Has You 'Dreaming Through Nightmares' By Meghan Young | Published 2011-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gilles-et-dada-ss12 References: [behance.net](http://www.behance.net/gallery/GILLES-ET-DADA-DREAMING-THROUGH-NIGHTMARES/2045251) & [tokyo22](http://www.tokyo22.com) The Gilles et Dada SS12 lookbook features its signature shattered look that gives it a surreal and scary feel to it. Shot completely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) this time, it has an ever darker undertone than its predecessors. Of course, with a title like Dreaming Through Nightmares, that sinister vibe is only to be expected. Once again shot by Federico Cabrera, the Gilles et Dada SS12 catalog and campaign showcases simple yet [bold fashion designs](https://www.trendhunter.com/trends/alessandro-micheles) that are made quite singular due to the creativity of the images themselves. With an equally dark palette, the outfits make for an appropriate [autumn wardrobe](https://www.trendhunter.com/trends/khaotique-noir). The photoshoot itself will have the audience thinking about Halloween even though there is still a couple of months for the holiday arrives. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 46% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Fashion:** Disruptive innovation opportunity: Develop a line of fashion accessories that complement and enhance dark-themed fashion designs. - **Surreal Photography:** Disruptive innovation opportunity: Create a mobile app that allows users to easily apply surreal photography filters to their own pictures. - **Autumn Wardrobe:** Disruptive innovation opportunity: Design a sustainable clothing line specifically tailored for the autumn season, with a focus on eco-friendly materials and production methods. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to provide customers with virtual try-on experiences. - **Photography:** Disruptive innovation opportunity: Develop a new type of camera lens that creates a natural blur effect, mimicking the surreal look of the Gilles et Dada SS12 catalog. - **E-commerce:** Disruptive innovation opportunity: Implement AI-powered product recommendation systems that suggest dark-themed fashion items to customers based on their browsing and purchasing history. ## Related on Trend Hunter - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)