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# Whimsical Retro Wardrobes
The Giles Pre-Fall 2012 Collection is '50s Chic

By Souzan Michael | Published 2012-01-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/giles-pre-fall-2012
References: [beautyisdiverse](http://www.beautyisdiverse.com/2012/01/giles-pre-fall-2012/) & [fashionbombdaily](http://fashionbombdaily.com/2012/01/05/show-review-giles-pre-fall-2012/)

Leave it to famed British designer Giles Deacon to create a line that is retro and modern at the same time with the Giles Pre-Fall 2012 collection.

While the retro, Mad Men-inspired look has been dominating the runways of the fashion capitals for a few seasons now, Mr. Deacon updates it with gorgeous navy single-breasted [power suits](https://www.trendhunter.com/trends/fallwinter-2025), [bohemian printed maxi dresses](https://www.trendhunter.com/trends/contemporary-femininity) and sky-high stilettos.

Giles Deacon recently left Emmanuel Ungaro after only a few seasons as the brand's creative director (Deacon took over after Lindsay Lohan's failed stint at Ungaro) and it seems that his decision to leave was a wise one. Now with his entire focus on his namesake brand, the Giles Pre-Fall 2012 collection is essentially flawless.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 70% | Activity: 47% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Retro Revival:** Designers update classic looks with a modern twist.
- **Power Suits:** Navy single-breasted power suits make a comeback.
- **Printed Maxi Dresses:** Bohemian prints and maxi dresses infuse retro charm.

### Where This Applies

- **Fashion:** Retro-inspired fashion takes center stage.
- **Retail:** Retailers can capitalize on the demand for retro-inspired clothing.
- **Marketing:** Brands can leverage nostalgia to create marketing campaigns that appeal to a wide audience.

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- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
