# Gilded Fragrance Models Charlize Theron Is Gold From Head to Toe for J'adore L'eau By lourdes sanchez bayas | Published 2009-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gilded-celeb-fragrance-campaigns-charlize-theron-for-jadore-leau References: [graine2beaute](http://www.graine2beaute.com/2009/02/15/dior-j-adore-l-eau-cologne-florale) South African movie superstar Charlize Theron was the choice to star in the [promotion campaign for](https://www.trendhunter.com/trends/radical-essence) *J’adore L’eau*, a revived line of fragrance first introduced by the house of [Dior](https://www.trendhunter.com/trends/dior-addict-1) ten years ago. The new version of the perfume, which is composed of a combination of [sunny citruses with floral aromas](https://www.trendhunter.com/trends/les-esprits-de-parfum), is beautifully represented by a dazzling and voluptuous Charlize Theron who was turned into a shining gold icon of ultimate femininity, sensuality and sublime beauty. Image Credits: [1](http://poponut.com/2009/04/charlize-theron-is-marie-claire-cover.html) [2](http://www.fragrantica.com/perfume/Dior/J-adore-L-eau-Cologne-Florale-5626.html) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 70% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Fragrance Advertising Revival:** The promotion campaign for J'adore L'eau signifies a revival of fragrance advertising using prominent movie superstars like Charlize Theron. - **Floral-citrus Fragrance Combos:** The new version of J'adore L'eau showcases the combination of sunny citruses and floral aromas, pointing to a growing trend in the fragrance industry. - **Celebrity Icons in Perfume Marketing:** Using Charlize Theron as a gold icon in the campaign highlights the industry trend of leveraging celebrity icons to promote fragrances. ### Who This Affects Most - **Fragrance:** The fragrance industry can explore the opportunity to revive advertising by using prominent movie superstars like Charlize Theron. - **Cosmetics:** Cosmetics companies can tap into the growing trend of floral-citrus fragrance combos for new product development. - **Marketing:** The marketing industry has the chance to leverage celebrity icons as a disruptive innovation in the promotion of fragrances. ## Related on Trend Hunter - [Luxurious Solid Perfume Collections](https://www.trendhunter.com/trends/solid-perfume1.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md) - [Advanced Tech Skincare Ranges](https://www.trendhunter.com/trends/dior-capture-skincare.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Fashion-Inspired Amber Fragrances](https://www.trendhunter.com/trends/dior-new-look.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)