# Holistic Social Data Platforms Gigya Lets Companies Manage User Data Across Social Media Sites By Christopher DeLuca | Published 2011-11-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gigya References: [techcrunch](http://techcrunch.com/2011/11/02/gigya-launches-platform-to-give-businesses-access-to-users-complete-social-identities/) & [gigya](http://www.gigya.com/) Gigya is a new social platform that gives companies access to a person's entire social identity. Gigya has just launched new technology called 'Identity Management Platform' that lets companies manage user data in a more efficient way. If this technology developed by Gigya strikes you as a little disconcerting, don't fret: users have to give companies permission in order for their data to be tracked. Gigya may very well shake up the social data space with this innovation. **Implications** - Social media is a rapidly developing field of new marketing that is a crucial part of doing business. As more and more companies engage in digital conversations with their consumers, opportunities for new products and services will arise. Companies should consider how they can best serve a specific niche within the highly lucrative social space. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Identity Management Platforms:** Opportunities for developing new and improved digital services for companies managing user data in an efficient and more secure way. - **Holistic Social Data Management:** Opportunities to provide integrated social data management services and innovative solutions. - **Personalized Marketing:** Opportunities to develop targeted marketing strategies based on users' entire social identity through Gigya's platform. ### Who This Affects Most - **Marketing:** Opportunities for companies to further explore and expand their marketing strategies with Gigya's social data platform. - **Big Data:** Opportunities for companies to leverage Gigya's big data capabilities to gather insights on consumer behavior and preferences. - **Social Media Management:** Opportunities for companies to streamline their social media management with Gigya's data platform to improve efficiency and save costs. ## Related on Trend Hunter - [Personalized Marketing Platforms](https://www.trendhunter.com/trends/personalized-marketing-platform.md) - [Data-Comparing Social Apps](https://www.trendhunter.com/trends/mutually-app.md) - [Health Intelligence Platforms](https://www.trendhunter.com/trends/gyroscope.md) - [Social Commerce Apps](https://www.trendhunter.com/trends/gist.md) - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Sporty Social Gaming Platforms](https://www.trendhunter.com/trends/social-gaming-platform.md) - [Hourly Job-Finding Apps](https://www.trendhunter.com/trends/gigs.md) - [Conscientious Business Insights Platforms](https://www.trendhunter.com/trends/insights-platform.md) - [Digital Subscription Management Platforms](https://www.trendhunter.com/trends/yorba-platform.md)