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# Stripped Down Supermodel Covers
Gigi Hadid Bares it All in a Tasteful Spread for Vogue France

By M | Published 2016-02-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gigi-hadid
References: [highsnobiety](http://www.highsnobiety.com/2016/02/09/gigi-hadid-vogue-cover/) & [en.vogue.fr](http://en.vogue.fr/)

Top model Gigi Hadid recently bared it all for a tasteful photoshoot and cover of the iconic [Vogue](https://www.trendhunter.com/trends/nft-collection2) France publication in which the millennial celebrity discusses what it is like to be such a [strong social media influencer](https://www.trendhunter.com/trends/bobbi-althoff) and force in the fashion industry at such a young age.

The cover features Hadid posing tastefully with her legs crossed and cupping her chest while seated on a wooden crate. The model is subtly done up with a smokey eye, bangles, hooped earrings and heels while the photos are shot in black and white. The cover focuses on showing Hadid from a candid and natural perspective as she is raw and bare on the cover without any clothes and minimal makeup -- mirroring her authentic social media presence.

There will be two different covers available to the public in March including the nude version and a dressed-up alternative.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 97% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Authenticity in Advertising:** The use of raw and natural photographs promoting an authentic and genuine appearance is a disruptive innovation opportunity for fashion and beauty brands looking to connect with younger customers.
- **Embracing Social Media Influencers:** Increasingly incorporating social media influencers like Gigi Hadid into marketing campaigns and brand strategies is a trend in the advertising and fashion industry that offers disruptive innovation opportunities for other brands to follow.
- **Diversifying Marketing Campaigns:** Diversifying advertising campaigns using unconventional techniques like featuring models in raw and minimalistic photoshoots presents disruptive innovation opportunities for fashion and beauty brands seeking to stand out in a crowded marketplace.

### Where This Applies

- **Fashion:** The trend towards showcasing models in authentic and natural photographs offers disruptive innovation opportunities for the fashion industry to further connect with consumers and stand out in a competitive market.
- **Beauty:** The use of stripped-down, natural makeup looks and raw photographs in advertising and marketing campaigns provides disruptive innovation opportunities for beauty brands trying to appeal to younger consumers and stand out in a crowded marketplace.
- **Photography:** The trend towards minimalistic and raw photoshoots presents disruptive innovation opportunities for photographers seeking to break into the commercial photography industry and cater to clients interested in a natural and genuine aesthetic.

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