# Collaborative Americana Bathing Suits Gigi Hadid X Tommy Hilfiger Bathing Suit is Now Available By Ell Smith | Published 2018-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gigi-hadid-x-tommy-hilfiger-bathing References: [hypebae](https://hypebae.com/2018/5/gigi-hadid-tommy-hilfiger-logo-swimsuit-one-piece-navy-blazer) & [selfridges](http://www.selfridges.com/GB/en/cat/tommy-hilfiger-tommy-hilfiger-x-gigi-hadid-swimsuit_186-88030784-UW0UW00991/?previewAttribute=Navy+blazer&previewSize=S&cm_mmc=PLA-_-Google-_-WOMENS-_-TOMMYHILFIGER&$$&_$ja=tsid:35948%7ccid:198860614%7cagid:10883752654%7ctid:pla-413596930262%7ccrid:40389320374%7cnw:g%7crnd:16319018874731862313%7cdvc:c%7cadp:1o3%7cmt:%7cloc:9045898&gclid=EAIaIQobChMIyMegm_br2gIVLLftCh1CIQQ6EAQYAyABEgI00fD_BwE&gclsrc=aw.ds) Those looking to make a splash this summer should look no further than the Gigi Hadid x Tommy Hilfiger bathing suit, which arrives in the brand's instantly recognizable colorway and features a unique design twist. Less is more with this stylish new suit, as it features a barely there back that consists of a vertical and horizontal piece of fabric. The front of the suit features a scoop neck and reads 'Tommy' across the chest. The suit is reflective of the [brand's recent 'Americana' aesthetic](https://www.trendhunter.com/trends/tommy-hilfiger-fragrances), as it's both contemporary and practical, while eliciting a sense of nostalgia from the wearer due to its [retro design](https://www.trendhunter.com/trends/tyler-mcgillivary-3). Perfect for a day at the beach, this Gigi Hadid x Tommy Hilfiger bathing suit is available both in-store and online. Image Credit: Selfridges ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 77% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Fashion:** Opportunity for brands to collaborate with influencers and create unique fashion pieces. - **Minimalist Design:** Growing demand for simple, sleek designs in fashion, creating opportunities for innovative design twists. - **Nostalgic Retro Fashion:** Retro-inspired designs that evoke a sense of nostalgia are gaining popularity, providing opportunities for brands to tap into this trend. ### Industries Being Reshaped - **Fashion:** Innovative collaborations between fashion brands and celebrities/influencers can drive brand awareness and boost sales. - **E-commerce:** Online platforms offer a convenient way for consumers to purchase unique collaborations like the Gigi Hadid x Tommy Hilfiger bathing suit. - **Retail:** Collaborative fashion pieces can attract customers to physical retail stores, providing a unique and exclusive shopping experience. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [White-Tonal Bridal Swimwear](https://www.trendhunter.com/trends/hunza-g-1.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)