# Model-Approved Footwear Campaigns Gigi Hadid x Havaianas Lead The Flip-Flop Comeback By Georgia Wray Norsten | Published 2025-03-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gigi-hadid-x-havaianas References: [wwd](https://wwd.com/pop-culture/new-fashion-releases/gigi-hadid-havaianas-brand-ambassador-1237047212/) Gigi Hadid x Havaianas are influencing the fashion moment we didn’t know we needed. The supermodel has officially joined Havaianas as its new global ambassador, redefining flip-flops as more than just beachwear -- they’re now a street-style staple. For Hadid, the partnership is personal. 'Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple,' she shares. Now, she’s leading the charge as Havaianas makes its stylish comeback, proving that comfort and fashion can go hand in hand. With a history of high-fashion collaborations -- including Dolce & Gabbana, Saint Laurent, and Maison Kitsuné -- Havaianas is elevating its brand narrative, and Hadid is the perfect face (and feet) to bring it to life. As flip-flops reclaim their place in the fashion spotlight, expect to see the 'Slim Point' and other iconic styles everywhere, from city streets to summer getaways. Image Credit: Havaianas ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 100% | Activity: 100% | Freshness: 36% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Street-style Footwear:** Flip-flops are transforming from traditional beachwear to urban street-style essentials, challenging the boundaries of casual fashion. - **Celebrity-driven Fashion Campaigns:** The partnership of top models with footwear brands highlights the powerful impact of celebrity influence on consumer purchasing decisions. - **Revival of Iconic Styles:** There's a resurgence of classic footwear designs being reintroduced in contemporary settings, catering to both nostalgia and modern aesthetics. ### Who This Affects Most - **Fashion & Apparel:** The fashion sector sees an increasing emphasis on collaborations that blend high-fashion appeal with everyday comfort. - **Celebrity Endorsements:** The business of celebrity partnerships is thriving, pushing brands to invest heavily in recognizable faces to elevate their market presence. - **Sustainable Footwear:** Innovations in eco-friendly materials and production methods could disrupt the footwear industry as environmental consciousness grows. ## Related on Trend Hunter - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Floral Flip Flop Collabs](https://www.trendhunter.com/trends/loveshackfancy-x-havaianas.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Hotel-Approved Sustainable Flip Flops](https://www.trendhunter.com/trends/sustainable-flip-flops.md) - [Ergonomic 3D-Printed Sandals](https://www.trendhunter.com/trends/3dprinted-flip-flops.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md) - [Comfort-Focused Fashion Slides](https://www.trendhunter.com/trends/gen-n-project.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)