# Delivery-Unfriendly Gigantic Pizzas Domino Australia's Undeliverable Pizza is a Taste of Summer By Kalin Ned | Published 2019-03-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gigantic-pizza References: [designtaxi](https://designtaxi.com/news/402889/Domino-s-New-Biggest-Pizza-Ever-Is-So-Huge-It-Can-t-Be-Delivered/) & [instagram](https://www.instagram.com/dominos_au/?utm_source=ig_embed) [Dominos](https://www.trendhunter.com/trends/vegemite) Australia welcomed the summer months on the continent with a gigantic pizza that was deemed undeliverable. The offering was introduced on social media with the tag of '#OfficialPizzaOfSummer.' It boasts [four, differently flavored](https://www.trendhunter.com/trends/fantastic-fournone-pizza) and "fully-loaded" quarters — one of a classic Pepperoni, the second one of Supreme, the third is the BBQ Meatlovers, and the final quarter boasts the Hawaiian. There are a few consequences of the impracticality of this gigantic pizza offering. For one, delivery is unavailable, hence, za-lovers need to travel to a Dominos location to pick up their ambitious order. Secondly, participating locations are limited to only two orders daily and customers need to call a minimum of 24 hours ahead to order the gigantic pizza. It retails for an accessible price, however — $36 USD. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Local Pizza Pop-ups:** Creating pop-up pizza shops in local communities that serve undeliverable and experimental pizzas could generate a unique and immersive experience for customers. - **Virtual Pizza Tastings:** With the rise of virtual events, hosting online pizza tastings featuring unique toppings and flavors could be a disruptive way to engage with customers and build brand loyalty. - **DIY Pizza Kits:** Providing customers with pre-packed ingredients and recipe cards to make their own undeliverable pizza at home could tap into the demand for at-home cooking experiences. ### Who This Affects Most - **Fast Food Chains:** Fast food chains could use experiences like pop-up pizza shops as a way to create unique experiences and engage with customers beyond traditional delivery or dine-in options. - **Food Delivery Services:** Partnering with brands like Dominos to create virtual pizza tastings could increase demand for food delivery services by tapping into the growing virtual event trend. - **Pizza Toppings Suppliers:** Suppliers of specialty and unique pizza toppings could market their products to customers interested in making their own undeliverable pizzas through DIY pizza kits. ## Related on Trend Hunter - [Indulgent 15-Topping Pizzas](https://www.trendhunter.com/trends/dominos-australia-the-lot.md) - [Edge-to-Edge Pepperoni Pizzas](https://www.trendhunter.com/trends/pepperoni-deluxe-pizza.md) - [Hybrid Burger-Topped Pizzas](https://www.trendhunter.com/trends/burger-joint-pizza.md) - [Meat Pie-Packed Pizzas](https://www.trendhunter.com/trends/meat-pie-crust-pizza.md) - [Group-Friendly Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-extra-large.md) - [Topping-Heavy Pizza Meals](https://www.trendhunter.com/trends/best-34.md) - [Pizza Crust Hot Dogs](https://www.trendhunter.com/trends/pizza-dog.md) - [Large Two-Foot Pizzas](https://www.trendhunter.com/trends/piezilla-pizza.md) - [Fusion Pizza Pastas](https://www.trendhunter.com/trends/pizza-pastas.md)