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# Massive Three-Kilogram Burgers
Oak Door's Gigantic Burger Costs a Whopping $900 USD

By Kalin Ned | Published 2019-04-02 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/gigantic-burger
References: [designtaxi](https://designtaxi.com/news/404086/Japan-s-Most-Expensive-Burger-Worth-Over-US-900-Is-Literally-Fit-For-A-Prince/) & [tokyo.grand.hyatt.co.jp](https://www.tokyo.grand.hyatt.co.jp/en/restaurants/recommended/oak-door-golden-giant-burger/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

The Oak Door steakhouse in Grand Hyatt Tokyo has a gigantic burger on its menu that will be exclusively available from April 1st until June 30th. The piece is truly extravagant and overwhelming every way you look at it — from its visual characteristics and its weight to its smell and its taste. Dubbed the 'Golden Giant Burger,' the dish honors Naruhito — the Crown Prince of Japan.

The gigantic burger measures 25 centimeters in width and 15 centimeters in height. It is served on a gold-dusted bun and it boasts a number of ingredients, including luxurious touches of foie gras and black truffles. Weighing at three kilograms, Oak Door encourages diners to split the gigantic burger between five to seven people.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 85% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Extravagant Dining:** There is opportunity for restaurants to create over-the-top dining experiences with extravagant dishes that encourage large groups to share.
- **Luxury Ingredient Inclusion:** Using high-end ingredients like gold, truffles, and foie gras can elevate a dish to a unique and luxurious experience.
- **Out-of-the-box Menu Items:** Creating unique menu items that go beyond traditional offerings can grab the attention of diners and create a buzz around a restaurant.

### Industries Being Reshaped

- **Fine Dining Restaurants:** Fine dining restaurants can innovate by offering extravagant dishes like the Golden Giant Burger to create unique dining experiences.
- **Luxury Food Retailers:** Luxury food retailers can take advantage of luxury ingredient inclusion trend by offering upscale ingredients like gold, truffles, and foie gras in their products.
- **Marketing and PR:** Marketing and PR agencies can work with restaurants to develop and promote out-of-the-box menu items, generating buzz and increasing exposure for their clients.

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