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# Tech-Accommodating Winter Jackets
The 'GIGA' Jacket Boasts 16 Highly Functional Features

By Michael Hemsworth | Published 2018-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/giga-jacket
References: [geeky-gadgets](https://www.geeky-gadgets.com/giga-gadget-jacket-31-01-2018/) & [kickstarter](https://www.kickstarter.com/projects/1519572284/giga-the-super-jacket-with-16-amazing-features)

The 'GIGA' jacket has been created with urban consumer lifestyles in mind to provide wearers with access to all of their essential technology when they need it most. Packed with a whopping 16 features, the jacket has a detachable eye mask, scarf, boarding pass pocket, passport pocket, pen pocket, winter mask, eyewear loop, a headphone cable loop, smartphone pocket, an [iPad](https://www.trendhunter.com/trends/made-on-ipad) pocket and much more.

The 'GIGA' jacket also [converts into a cushion](https://www.trendhunter.com/trends/shelter-wear) that can be used for resting your head when you travel or for use as a pillow when you've arrived at your destination. Packed with [down filling](https://www.trendhunter.com/trends/zero-restrictions-summit-jacketi), the jacket acknowledges growing consumer preferences to travel and explore without having to feel restricted by their gear.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 80% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Tech-accommodating Apparel:** Opportunity for apparel companies to create functional clothing with multiple technology integrations.
- **Travel-friendly Innovations:** Opportunity for companies to create products that are easily transportable and multifunctional.
- **Collapsible Products:** Opportunity for companies to design products that can collapse into a more compact form for easier packing and storage.

### Where This Applies

- **Fashion Industry:** Clothing companies can take advantage of the growing trend towards technology integration in fashion.
- **Travel Industry:** Travel-accessory companies have an opportunity to create products that are tailored specifically to the needs of the modern traveler.
- **Consumer Electronics Industry:** Consumer electronics companies can stand out by designing products that integrate seamlessly with other travel accessories, such as the 'GIGA' Jacket.

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