# Labor-on-Demand Grocery Employees Supercenter Meijer Shifts to "Gig Workers" for In-Store Roles By Grace Mahas | Published 2020-01-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/gig-workers References: [grocerydive](https://www.grocerydive.com/news/meijer-shifts-to-gig-workers-for-in-store-roles/571170/) & [prnewswire](https://www.prnewswire.com/news-releases/meijer-selects-hyer-to-help-execute-its-gig-strategy-300992325.html) The way individuals find work is changing -- gone are the traditional, 30-year careers at the one company and welcome the gig economy that thrives off flexible schedules and opportunities. One American supercenter chain taking advantage of this work model is [Meijer](https://www.trendhunter.com/trends/meijer-and-instacart). The brand recently announced a [strategic partnership](https://www.trendhunter.com/trends/grubhub-and-instacart) with the [labor-on-demand platform and app](https://www.trendhunter.com/trends/alert-jobs) Hyer to find "gig" workers to fill temporary roles at its retailers and Serv-U-Success operation, with employment including warehousing, distribution, and in-store product management. According to the senior vice president of Meijer, this transition will not only simplify store-level resource management but also save time and increase efficiency. "Hyer is the first integrated, scalable ecosystem for labor on-demand in the gig economy," said Dave Dempsey, CEO of Hyer. "While there are several labor on-demand apps in today's marketplace, Hyer's robust app enables Meijer to manage multiple tasks in a single mobile application." Image Credit: Hyer ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Gig Economy:** The rise of the gig economy presents opportunities for businesses to tap into a flexible workforce and streamline resource management. - **Labor-on-demand:** The labor-on-demand model offers companies the ability to quickly fill temporary roles and increase operational efficiency. - **Integrated Workforce Apps:** The development of robust, integrated apps for managing on-demand labor provides businesses with a seamless platform for task management. ### Industries Being Reshaped - **Retail:** Retailers can leverage gig workers for in-store roles, warehousing, distribution, and product management to optimize resource allocation and increase agility. - **Logistics:** The logistics industry can benefit from the labor-on-demand model to quickly scale their workforce during peak seasons or to handle sudden surges in demand. - **Technology:** In the technology industry, the development of integrated workforce apps opens up opportunities for creating innovative platforms that optimize labor management for various business sectors. ## Related on Trend Hunter - [Hospitality-Focused Labor Apps](https://www.trendhunter.com/trends/labor-app.md) - [Unified Grocery Platforms](https://www.trendhunter.com/trends/riesbecks.md) - [Gig Economy Transformations](https://www.trendhunter.com/trends/uber-scaled-solutions.md) - [Dedicated eCommerce Fulfilment Apps](https://www.trendhunter.com/trends/ecommerce-fulfillment-app.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [On-Demand Alcohol Deliveries](https://www.trendhunter.com/trends/meijer-and-instacart.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md) - [Decentralized Gig Economy Platforms](https://www.trendhunter.com/trends/gig-economy-platform.md) - [Convenience-Focused Grocery Network Partnerships](https://www.trendhunter.com/trends/grocery-network.md)