# Charitable Outdoor Art Fairs Toronto Outdoor Art Fair Launches its 'Gifts of Heart' Charity By Elena Rahman | Published 2021-05-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gifts-of-heart References: [torontooutdoor.art](https://torontooutdoor.art/donate/gifts-of-heart) & [canadahelps.org](https://www.canadahelps.org/en/charities/torontooutdoorartfair/campaign/gifts-of-heart-2021/) To celebrate its 60th consecutive year, the Toronto Outdoor Art Fair (TOAF) initiates its 'Gifts of Heart' charity initiative. Canada's largest and longest-running contemporary outdoor art fair will uphold its reputation of showcasing artists and their artworks via its online platform, as it did last year. The public will get a sneak peek of all the exciting programs, artists, and artworks available for purchase. This year, the art fair wants to give back to frontline workers. Participants can donate a [tax-deductible charitable gift](https://www.trendhunter.com/trends/canadian-nonprofit-organization) towards art gift cards for frontline workers to buy beautiful artwork directly from the TOAF website. Art lovers can follow the initiative and spread the word on social media using #ISupportGiftsofHeart. The Toronto Outdoor Art Fair will run between July 2-11. Image Credit: TOAF ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Charitable Art Fairs:** TOAF initiates Gifts of Heart charity for frontline workers. - **Online Art Platforms:** TOAF showcases artists and their artworks via its online platform. - **Social Media Driven Philanthropy:** Art lovers can support Gifts of Heart and spread the word on social media. ### Industries Being Reshaped - **Charity Nonprofits:** Disruptive opportunity to implement art-based fundraising initiatives. - **E-commerce:** Disruptive opportunity to create online marketplaces for purchasing art. - **Marketing and Advertising:** Disruptive opportunity to leverage social media and influencer marketing for philanthropic campaigns. ## Related on Trend Hunter - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Philanthropy-Inspired Collections](https://www.trendhunter.com/trends/im-library-people.md) - [Toronto Social Good Events](https://www.trendhunter.com/trends/the-gatsby-gala.md) - [Summer Waterfront Events](https://www.trendhunter.com/trends/torontos-harbourfront-centre.md) - [Drive Through Holiday Activities](https://www.trendhunter.com/trends/snow-magic.md) - [Award-Winning Winter Art Exhibits](https://www.trendhunter.com/trends/window-wonderland.md) - [Free Outdoor AR Exhibitions](https://www.trendhunter.com/trends/outdoor-ar-exhibition.md) - [Charitable Oyster Events](https://www.trendhunter.com/trends/rodneys-oyster-house.md) - [Toronto Milestone Retailers](https://www.trendhunter.com/trends/carriage-trade.md)