# AI-Powered Gift Card Platforms GiftOS Point Was Made for Retailers, D2C Brands and More By Laura McQuarrie | Published 2026-05-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/giftos-point References: [finance.yahoo](https://finance.yahoo.com/markets/crypto/articles/loyyal-launches-giftos-point-ai-040000539.html)  Loyyal, the enterprise SaaS platform for loyalty and payments, announced GiftOS Point, an AI-powered, blockchain-secured [digital gift card platform](https://www.trendhunter.com/trends/digital-gift-card) that lets businesses launch and scale digital, physical, and phygital gift card programs with enterprise-grade security, intelligent automation, multilingual and multi-currency support, and more. This alternative to legacy closed-loop gift card systems was made with the needs of global retailers, malls, [D2C](https://www.trendhunter.com/trends/Cold-Plates) brands, enterprises, and e-commerce ecosystems in mind, and it's among the first of its kind to combine AI-driven intelligence with [blockchain-backed infrastructure](https://www.trendhunter.com/trends/rewards-ecosystem) for gift card issuance, management, and distribution. "With GiftOS Point, we are transforming gift cards from static prepaid instruments into intelligent, programmable digital assets," said Ashish Kumar Singh, CEO of Loyyal. "Businesses today need more than just a voucher system." ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 31% | Activity: 32% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **AI-driven Programmable Gift Cards:** Transforming gift cards into data-rich, programmable assets enables dynamic personalization and lifecycle optimization that can displace static voucher models. - **Blockchain-secured Digital Assets:** Immutable issuance and traceability of digital gift instruments create new trust layers for secondary markets and interoperable asset exchanges. - **Phygital Loyalty Ecosystems:** Blending physical and digital redemption channels produces seamless omnichannel experiences that blur the lines between in-store and online incentives. ### Who This Affects Most - **Retail and E-commerce:** Integration of intelligent, multi-currency gift solutions can redefine payment flows and post-purchase engagement across global retail networks. - **Direct-to-consumer Brands:** D2C players stand to leverage programmable cards as branded, data-capturing assets that deepen customer lifetime value and personalization strategies. - **Shopping Malls and Marketplaces:** Mall operators and marketplaces could adopt tokenized gift instruments to enable cross-merchant settlement, shared promotions, and new revenue models. ## Related on Trend Hunter - [AI-Driven Customer Loyalty Systems](https://www.trendhunter.com/trends/digital-loyalty-programs.md) - [Cohesive POS Platforms](https://www.trendhunter.com/trends/genius-pos-platform.md) - [Patron-Led Payment Systems](https://www.trendhunter.com/trends/get-union.md) - [AI-Native POS Systems](https://www.trendhunter.com/trends/toteai.md) - [Multi-Brand Digital Gift Cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards.md) - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Digital Gifting Platforms](https://www.trendhunter.com/trends/digital-gifting-platform.md) - [Blockchain Business Platforms](https://www.trendhunter.com/trends/own-your-business-ltd.md) - [Smart Gifting Assistants](https://www.trendhunter.com/trends/gyftpro.md)