# Customizable Gift-Giving Kits 'Giftkit' Introduces a Modern Way to Shop for Gift Baskets Online By Devin Holly | Published 2017-04-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/giftkit References: [giftkit](http://giftkit.ca) Giftkits are the modern way to send a gift basket online. As we plunge deeper into the era of online shopping, the traditional idea of gift baskets have not been able to find a real home in the landscape of the digital marketplace. Giftkit is a company that has capitalized on this lack of traditional gift basket presence online with a fresh and unique new way to send gifts online. A Giftkit is the perfect way to send a tailored gift to anyone, anywhere, for any reason. Essentially, Giftkit is an [online personal shopper](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser) with themed "kits" that can be customized according to a customer's description of the Giftkit's recipient. Giftkits combine the look and feel of a [subscription box](https://www.trendhunter.com/trends/corporate-gift-boxes) with the customizations that can be offered by a personal shopper. This combination of easily shippable packages filled with thoughtfully curated items positions Giftkit as a breath of fresh air in the [online gift basket marketplace](https://www.trendhunter.com/trends/thoughtful-gift-baskets). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Customizable Gift Kits:** The trend of customizable gift kits is on the rise, providing an opportunity for companies to create personalized experiences for gift-givers and recipients alike. - **Online Personal Shoppers:** The trend of online personal shoppers is gaining popularity, paving the way for companies to offer tailored online shopping experiences that cater to individual needs and preferences. - **Subscription Box Market:** The subscription box market is expanding and evolving, presenting an opportunity for companies to carve out a niche and offer unique experiences through personalized subscription boxes. ### Industries Being Reshaped - **E-commerce:** E-commerce companies can capitalize on the trend of customizable gift kits by offering tailored gift options and custom experiences for gift-givers and recipients. - **Retail:** Retail companies can leverage the trend of online personal shoppers to provide customized shopping experiences that meet individual needs and preferences, allowing them to stand out in a crowded marketplace. - **Logistics and Shipping:** Logistics and shipping companies can play a crucial role in the subscription box market by providing efficient and reliable shipping and handling services that ensure a positive customer experience. ## Related on Trend Hunter - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Corporate Gift Basket Ranges](https://www.trendhunter.com/trends/canadas-gift-baskets.md) - [Direct-to-Consumer Nut Gifts](https://www.trendhunter.com/trends/nutscom-giftdrop.md) - [Customization-Forward Valentine's Day Gifts](https://www.trendhunter.com/trends/customizable-gift.md) - [Customizable Holiday Treats](https://www.trendhunter.com/trends/customizable-holiday-treats.md) - [Valentine's-Ready Personalized Gifts](https://www.trendhunter.com/trends/wolt.md) - [Personalized Gift Ideas](https://www.trendhunter.com/trends/perfect-gifts.md) - [Custom Holiday Gifting Sets](https://www.trendhunter.com/trends/custom-holiday-gifting.md) - [Affordable Gifting Marketplaces](https://www.trendhunter.com/trends/bifties.md)