<!-- canonical: https://www.trendhunter.com/trends/gifting-store -->
<!-- robots: noindex -->

# Virtual Gifting Pop-Ups
Action for Children's Gifting Store Helps People Easily Make Donations

By Laura McQuarrie | Published 2019-12-13 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/gifting-store
References: [campaignlive](https://www.campaignlive.co.uk/article/action-children-opens-winter-wonderland-style-gifting-store/1668172) & [secretsanta.actionforchildren.org.uk](https://secretsanta.actionforchildren.org.uk/?_ga=2.30231039.1168259931.1576247441-414384464.1576247441)

For this year's holiday season, [Action for Children](https://www.trendhunter.com/trends/rudolphs-sweetcorn-carrot-melty-sticks) created a pop-up gifting store with a winter wonderland theme that helps people make donations for Christmas. Inside the pop-up, people are able to see recommended Secret Santa gifts with "Elf.ai," which considers how people react to different gifts—for example, if seeing a child opening a present makes them smile, they may be recommended to donate a toy, while seeing a Christmas dinner may inspire someone to donate a hot meal.

At the virtual gifting shop, people are able to effortlessly share meaningful gifts with others that range from £10 to £60. For a limited time, the pop-up is also selling Action for Children t-shirts and sweaters.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 65% | Activity: 57% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Gifting:** Disruptive innovation opportunity: Explore the possibility of creating virtual gifting platforms that allow people to easily make donations for various causes.
- **Pop-up Stores:** Disruptive innovation opportunity: Develop pop-up stores that promote charitable giving and create immersive experiences to encourage donations.
- **Personalized Recommendations:** Disruptive innovation opportunity: Implement AI technology, similar to Elf.ai, to provide personalized gift recommendations for donations based on user preferences.

### Where This Applies

- **Non-profit Organizations:** Disruptive innovation opportunity: Non-profit organizations can leverage virtual gifting and pop-up stores to enhance their fundraising efforts and engage with donors.
- **E-commerce:** Disruptive innovation opportunity: E-commerce platforms can explore incorporating virtual gifting features that enable users to easily make donations while shopping for gifts.
- **Artificial Intelligence:** Disruptive innovation opportunity: AI technology can be applied to various industries to create personalized recommendations, such as virtual gifting, to enhance user experiences.

## Related on Trend Hunter

- [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md)
- [Pop-Up Reverse Supermarkets](https://www.trendhunter.com/trends/reverse-supermarket.md)
- [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md)
- [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md)
- [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)
- [AI-Generated Festive Greetings](https://www.trendhunter.com/trends/messages-from-santa.md)
- [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)
- [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md)
- [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md)