# Personalized Wine Capsules Baby Brunello Makes a Modern Replacement for Cards on Gifted Wine By Laura McQuarrie | Published 2018-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gifted-wine References: [thedieline](http://www.thedieline.com/blog/2018/5/29/baby-brunello) & [babybrunello](http://www.babybrunello.com/) A bottle of gifted wine is typically accompanied by a letterpress card that identifies the gift-giver and shares any sentiments they wish to express, but [Baby Brunello](https://www.trendhunter.com/trends/tiki-cat) aims to update this tradition with what it calls a "modern-day time capsule." The capsule can easily be attached to a wine bottle with an elastic and when the [small bottle](https://www.trendhunter.com/trends/estate-collection-by-the-glass) is opened, it reveals a personalized scroll that makes the experience of receiving a [wine gift](https://www.trendhunter.com/trends/gratitude-tasting-wine-box) all the more special. Baby Brunello favors a bright color palette with imagery that can be used to suit a number of different gift-giving occasions in one's life. The simple style also leaves room for the brand to expand its offerings over time, potentially through artist collaborations. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 91% | Activity: 78% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Personalization of Gift Accessories:** Developing customizable accessories for gifts allows for a more personalized and unique gifting experience. - **Innovative Packaging Solutions:** Exploring new ways to package and present gifts, such as the wine capsule, adds value and creativity to traditional gift-giving. - **Creative Collaborations in Gifting:** Partnering with artists or designers to create unique gift accessories opens up opportunities for innovative and artistic expressions in the gifting industry. ### Where This Applies - **Gift Industry:** Introducing personalized and innovative gift accessories like wine capsules can disrupt the traditional gifting industry and offer customers more options for customization. - **Packaging Industry:** Creating innovative packaging solutions for gifts, such as the Baby Brunello wine capsule, creates opportunities for product differentiation and market disruption. - **Art and Design Industry:** Collaborating with artists and designers to create unique gift accessories opens up avenues for disruptive innovation in the art and design industry, merging art with functional products. ## Related on Trend Hunter - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Wine-Filled Holiday Crackers](https://www.trendhunter.com/trends/wine-tasting-cracker.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md)