# Gift Wrapped Packaging Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag By Jamie Danielle Munro | Published 2014-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gift-wrapped-packaging References: [lovelypackage](http://lovelypackage.com/scandilicious/) & [paonecreative](http://paonecreative.com/) This [gift wrapped packaging design](https://www.trendhunter.com/trends/scented-gift-wrap) done by Paone Creative for the bakery Scandilicious uses the colors of the Scandinavian flag to show off the company's roots. A delicate ribbon wraps around the [coffee bag](https://www.trendhunter.com/trends/retail-coffee-packaging) at both the bottom and off to one side, making consumers feel as though they are a kid at Christmas time. The Scandinavian ribbon is contrasted with a white background, and the image of a fun-loving girl on the front. Overall the design is quite minimalist, simplistic and chic, sticking with a mostly red and blue color palette. Both Paone Creative and Scandilicious are based in Vancouver, British Columbia, and came together to work on this branding project. Hopefully the coffee matches the amazing design job the creative team put together! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 57% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Minimalist Packaging:** Opportunity for brands to create sleek and simple packaging designs that stand out on the shelf. - **Cultural Heritage Branding:** Brands can capitalize on their cultural roots to create unique and meaningful packaging that resonates with consumers. - **Nostalgic Packaging:** Creating packaging designs that evoke feelings of nostalgia can help brands create emotional connections with consumers. ### Where This Applies - **Bakery:** Bakeries can explore packaging designs that reflect their brand identity and convey a sense of quality and craftsmanship. - **Coffee:** Coffee brands can leverage unique packaging designs to differentiate themselves in a competitive market and attract coffee enthusiasts. - **Creative Agencies:** Creative agencies can offer innovative packaging design services that help brands tell compelling stories and create memorable experiences. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Streamlined Seasonal Cafe Branding](https://www.trendhunter.com/trends/tim-hortons-seasonal-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Eye-Catching Cracker Packaging](https://www.trendhunter.com/trends/wasa-crispbread.md) - [Sustainable Biomaterial Gift Wraps](https://www.trendhunter.com/trends/biomaterilal-gift-wrap.md) - [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md)